CONNECT WITH US ON FACEBOOK

Good Marketing #1 – I’m going to “put myself out there” and go way back to the 70′s when I was a kid … YES I am THAT old … There are some funny commercials that are epic examples of “good marketing” :)

I have a client that has a “cursed” Facebook account. No matter what conservative marketing strategies are made, Facebook blocks this client’s ability to add friends after just a few internal invites, therefore the development must come from external resources or personal email invites. Meanwhile, most are friends the client chats with on different pages and in groups. It has become a frustrating situation for this business owner, so … I logged into the account and implemented a new process of adding friends. The client was impressed and wanted to know how I managed to add so many in one day, and a quick witted … ”Ancient SEO Secret” … rolled off of my tongue :)

LOL,  ”ancient SEO secret” is inspired from the old – “Ancient Chinese Secret” – Calgon commercial above (click play and watch it). This funny commercial always comes to mind – over their primary “Calgon Take Me Away” slogan – as a way of teasing someone that wants to know a social media marketing or seo secret that blows them away … an inside joke, per say, that was derived by what I consider to be “GOOD MARKETING” … no matter how corny the funny commercials of the 70s may be (kind of like the styles of the 80s that keep coming to mind … another blog topic for sure! :)

Regardless, the topic here is GOOD MARKETING, SOCIAL MEDIA and SEO SECRETS.

I still watch the commercials with the same interest as I did as a child. The appeal has never been so much as what to buy as how entertaining they are and now I love to gage the different testing and air strategies of this generation of marketing. This is how I confirmed when Facebook and Twitter were finally adopted as essential business marketing sources to major corporations (over the Internet hype), as well as how I learned when to delve into prospecting in particular markets because they were starting to do the same in their commercials. It was exciting to sneak my Twitter comment on CMT while they were hosting the awards … One night, I woke my “hubby” up around 3:30 A.M. to watch the new Axe Body Wash commercial because this was the only time frame where they tested the full version and the condensed versions back to back … to later show the condensed versions during the day / eve. … I could go on and on, but the point here is that you can learn a lot from commercials; as well as the new statistics regarding TV Commercial and Social Media Marketing. People are drawn to videos, flash and social media. Additionally, they are  NOT changing the TV channel, during commercials, as it is presumed that we still do … similar to when I watched commercials as a child … product / program launches are creating new trends and commercials with profound subliminal messages and appeal that will last generations. (Make sure to clarify these for your children … some are like the old Camel logo, cartoons and music … controversial /confusing sexual and political messages). We can accomplish the same in our “online TV show” efforts via videos, flash presentations, mobile apps, etc.

These are obviously a few quick examples of, what I consider “good marketing”. In fact, The Video Consumer Mapping (VCM) study – Council for Research Excellence (CRE) – 2010 statistics of 376 adults observed for 752 days – confirm that I am not the only one to agree (even if YOU are not aware that YOU like commercials, too)!

- 85% of adults watch 26 advertising or promotional breaks. This equates to 73 minutes each day)

- Only 14% of viewers change channels during commercials, compared to 11% just before and 13% just after the commercials.

- 21% of TV viewers change rooms after the commercial, in comparison to 19% before and 20% during the commercials.

- 55% of viewers were solely engaged with media; in comparison to the 45% that were multi-taking during commercials.

“When commercials come on, people stay with the TV. They only go to the kitchen if they’re hungry, and they don’t fight over the remote,” said Laura Cowan, Vice President and Media Director of RJC Advertising and Chairperson of the CRE’s Media Consumption & Engagement Committee. “For years, media professionals have been wrestling with the question of whether viewers actually pay attention to commercial breaks. This new data, the result of actually embedding observers with a statistically significant number of TV viewers, is a major development in terms of learning what people watch and how they watch it.”

How does this all correlate to the “ancient seo secret” – social media marketing – Facebook success? Here are the hints …

WATCH & DUPLICATE …
Study / continuously watch those who are accomplishing the goals that you are not, tweak to apply to your goals and duplicate. Learn from the commercials and videos, as well as the daily strategies that competitors, mentors and online gurus take to become successful.

MULTI-TASK …
You’ve got to be able to do more things at once – don’t get trapped in Facebook alone or doing one major thing in there – develop skills, multi-tasking / multi-channel marketing processes. The same for your overall marketing strategy – mix it up – use different resources – commerical do help; even if just through online video and podcast spotlights.

DEVELOP A SENSE OF HUMOR …
It is social networking / social media marketing for a reason. Make sure to have fun and give of yourself, PLUS you have to dive into online marketing with a sense of humor or you will become frustrated while learning and developing.

NICHE / NEW / PRODUCTS / SERVICES …
“The world is your oyster” when it comes to niche and new; even if you have to become creative and tap in on niche / new ways of presenting your  product(s) and service(s) to target markets. Niche products, new products, niche services, new services or presenting the old to niche/ new markets … put on your creative “thinking cap” each time while knowing that these are where and how you can gain advantages where you were failing to do well. Online branding is everything … keep it fresh!

TEST … TEST … TEST … SWITCH THINGS UP TO “BLOW THEM AWAY” …
This is self explanatory, but I will break it down for those who claim that they are testing and switching things up correctly, though not producing expected results. You have to  step back and do #1 (above) or ask others to help with opinions / suggestions, and “once it ain’t broke” (when you are seeing results – even  if it is just one or two likes or comments) don’t fix it (stop testing) and “go with it” until the trends demand the process again.

Are these suggestions “Ancient Chinese Secrets” to you? Do you not have the time or need hands on help? Contact me for social media marketing / seo secret services or comment below!

As 2010 would have it, my 1st video training took a “back seat” to an extremely important person in my life … My 10 year old son, Jonny “MJ” Charlton. I am using it as our January 2010 Video Marketing example. We hope that you pay attention to this case study and use this information to help YOUR business with video marketing :)

As the ball dropped on Jan 1, 2010, Jonny “MJ” Charlton (my son) appeared in a dress shirt and pants, Michael Jackson glove and hat, socks dirty from running outside to set off fireworks and EXCITEDLY announced that he wanted to make a video to get started on his 2010 New Year goal. I stood scratching my head wondering what he was up to. Roxy and Coby got the video camera ready. We ventured into a room with enough space (still unpacking from trip to Florida) and my son instructed us to play the song Billie Jean by Michael Jackson. When he was finished, he instructed us to load the video to Youtube and TAUNTED ME that he had made his video before me – LOL :)

We recorded as he danced to Billie Jean and had a great time – SEE VIDEO BELOW.

He announced that he knew what he wanted to do for a living, “be a Michael Jackson impersonator and professional WWE wrestler”, so that he could use these to help kids with Aspergers, ADHD, ADD, ODD and this spectrum of disabilities. Coby and I did as he requested. I launched his coordinating blog and told all of our family / friends. The next day we promoted his video a bit on January 1st and a few more hours during the month. In total, it was about 1 1/2 day of marketing in January 2010.  According to the Youtube statistics, Jonathan’s Michael Jackson video received 3,391 hits, 37 Comments and 30 five star rankings in 31 days? Google Analytics shows his blog received over 292 visits although the link was added to his video post mid-month. He is extremely proud!

Video Marketing Training #1 – What does this mean to you?

Well, this 10 year old started the 2010 new year with a goal in mind and the passion to accomplish it quickly. In comparison to some of the videos we come across and that I have marketed in the past, Jonny’s Michael Jackson video had fast branding success in under 2 days of video marketing. He did some things that many work at home and corporate professionals refuse to do:

1) He made a solid marketing decision and acted upon it quickly.

2) He utilized effective video marketing resources.

3) He asked help from people that were skilled in particular areas where he is not.

4) He chose a fantastic niche based on market popularity and personal interests.

Most of all, he dropped any insecurities about his chubby belly, not having the best dance planned and being shy about performing in front of others … went with the Nike “just do it” philosophy and just did what he set out to do.

With the Google Caffeine changes, social media marketing is even more important to your business than you could have imagined. Videos, Twitter, Press Releases, News Feeds, Blogging and other Social Sites like Myspace, LinkedIn, Facebook, etc. are you very best platforms when it comes to organic SEO and Internet Marketing. My next Video Marketing Training will discuss a network that was VERY important to my branding and development in the past year … This friend has a new video training series that will help you, too.

How did I help my little Michael Jackson Impersonator accomplish his goal?

1) I supported my tween in his marketing decision although it felt like a risk to the parent in me.

2) I immediately posted the video to YouTube while doing marketing analysis in other browser windows to determine who he was competing with & what keywords (including his name).

3) Once the video was posted, I added the title, description and keyword in the YouTube boxes.

4) I made sure to add his website link as the first text of the description and mine at the end, then set it as the main video on my Youtube homepage – http://www.youtube.com/leacharlton

5) I cloaked the link, tweeted it and sent the info to family and friends, so that they could watch, rank and comment. Some retweeted and social feed for us, so that he could get the exposure.

6) I took a few minutes to post his Michael Jackson video as responses to other’s similar videos.

7) He already owned the domain, though it had a very old website builder on it. I added WordPress, a cute template and the content that he dictated to me, while I had Coby posting his video to locations on the Internet, ping and feed. This took a few hours of the first day of marketing.

Imagine if you had over 3391 Youtube video views and 292 hits to your new website in less than 2 days of marketing. You would be much better off in your business, as a result of video marketing, than you were last year.

The following is his Michael Jackson Impersonation Video – Let us know what you think!

REMEMBER – YOU ASKED FOR VIDEOS – SIGN UP TO BE THE FIRST!!!

As the New Year approaches, I am nervously sifting through my list of goals.

- Live Broadcasts
- Video Marketing & Video Trainings
- Consultative Training Sessions
- Home Business Mentoring
- Corporate Coaching Sessions
- Non-Disclosed / Discrete Trainings

These are just a few on the New Year goals list. It is very exciting to enter another year with such technological freedom. I have a ton of valuable information that online friends have been asking for and organic SEO tips that I want to share in my Video Marketing series.

Marketing your business online … it is going to be a lot of fun!!!

As most of you know, I am more on the shy side – “a behind the scenes type of gal” – personal videos have never been much of a prioroty as I accomplish SEO and online marketing goals by using so many others’ videos. I basically depend on social media marketing and search engine optimization strategies to help with new launches, corporate marketing and share what I find interesting, though helpful to others . As you can imagine, moving towards video training is now personal and an exciting personal goal for the New Year.

Video Training & Marketing - Do You?

Nice thing about video trainings / video marketing is that it is a FUN WAY TO MAKE MONEY and brand online.

Register at the top right hand side of the page to learn when these posts are available.