Lea Charlton

As 2010 would have it, my 1st video training took a “back seat” to an extremely important person in my life … My 10 year old son, Jonny “MJ” Charlton. I am using it as our January 2010 Video Marketing example. We hope that you pay attention to this case study and use this information to help YOUR business with video marketing

As the ball dropped on Jan 1, 2010, Jonny “MJ” Charlton (my son) appeared in a dress shirt and pants, Michael Jackson glove and hat, socks dirty from running outside to set off fireworks and EXCITEDLY announced that he wanted to make a video to get started on his 2010 New Year goal. I stood scratching my head wondering what he was up to. Roxy and Coby got the video camera ready. We ventured into a room with enough space (still unpacking from trip to Florida) and my son instructed us to play the song Billie Jean by Michael Jackson. When he was finished, he instructed us to load the video to Youtube and TAUNTED ME that he had made his video before me – LOL

We recorded as he danced to Billie Jean and had a great time – SEE VIDEO BELOW.

He announced that he knew what he wanted to do for a living, “be a Michael Jackson impersonator and professional WWE wrestler”, so that he could use these to help kids with Aspergers, ADHD, ADD, ODD and this spectrum of disabilities. Coby and I did as he requested. I launched his coordinating blog and told all of our family / friends. The next day we promoted his video a bit on January 1st and a few more hours during the month. In total, it was about 1 1/2 day of marketing in January 2010.  According to the Youtube statistics, Jonathan’s Michael Jackson video received 3,391 hits, 37 Comments and 30 five star rankings in 31 days? Google Analytics shows his blog received over 292 visits although the link was added to his video post mid-month. He is extremely proud!

Video Marketing Training #1 – What does this mean to you?

Well, this 10 year old started the 2010 new year with a goal in mind and the passion to accomplish it quickly. In comparison to some of the videos we come across and that I have marketed in the past, Jonny’s Michael Jackson video had fast branding success in under 2 days of video marketing. He did some things that many work at home and corporate professionals refuse to do:

1) He made a solid marketing decision and acted upon it quickly.

2) He utilized effective video marketing resources.

3) He asked help from people that were skilled in particular areas where he is not.

4) He chose a fantastic niche based on market popularity and personal interests.

Most of all, he dropped any insecurities about his chubby belly, not having the best dance planned and being shy about performing in front of others … went with the Nike “just do it” philosophy and just did what he set out to do.

With the Google Caffeine changes, social media marketing is even more important to your business than you could have imagined. Videos, Twitter, Press Releases, News Feeds, Blogging and other Social Sites like Myspace, LinkedIn, Facebook, etc. are you very best platforms when it comes to organic SEO and Internet Marketing. My next Video Marketing Training will discuss a network that was VERY important to my branding and development in the past year … This friend has a new video training series that will help you, too.

How did I help my little Michael Jackson Impersonator accomplish his goal?

1) I supported my tween in his marketing decision although it felt like a risk to the parent in me.

2) I immediately posted the video to YouTube while doing marketing analysis in other browser windows to determine who he was competing with & what keywords (including his name).

3) Once the video was posted, I added the title, description and keyword in the YouTube boxes.

4) I made sure to add his website link as the first text of the description and mine at the end, then set it as the main video on my Youtube homepage – http://www.youtube.com/leacharlton

5) I cloaked the link, tweeted it and sent the info to family and friends, so that they could watch, rank and comment. Some retweeted and social feed for us, so that he could get the exposure.

6) I took a few minutes to post his Michael Jackson video as responses to other’s similar videos.

7) He already owned the domain, though it had a very old website builder on it. I added Wordpress, a cute template and the content that he dictated to me, while I had Coby posting his video to locations on the Internet, ping and feed. This took a few hours of the first day of marketing.

Imagine if you had over 3391 Youtube video views and 292 hits to your new website in less than 2 days of marketing. You would be much better off in your business, as a result of video marketing, than you were last year.

The following is his Michael Jackson Impersonation Video – Let us know what you think!

REMEMBER – YOU ASKED FOR VIDEOS – SIGN UP TO BE THE FIRST!!!

As the 2010 New Year approaches, I am nervously sifting through my list of goals.

- Live Broadcasts (Ikyubit)
- Video Marketing & Video Trainings
- Consultative Training Sessions
- Home Business Mentoring
- Private Coaching Sessions
- Non-Disclosed / Discrete Trainings

These are just a few on the New Year goals list. It is very exciting to enter another year with such technological freedom. I have a ton of valuable information that online friends have been asking for and organic SEO tips that I want to share in my Video Marketing 2010 Series. This is a HUGE project and personal accomplishment for me. I am working hard to plan a live video streaming series and cater these messages according to the topics that you think are of most benefit to you (online marketing, organic seo, life balance, money & career, wellness, relationships, spirituality, teens, Intenet business action plans). I have expert coaches that will contribute to these sessions as well. Best of all … I will host live broadcast sessions via The Payer Player (Ikyubit). Make sure that you have yours to watch these sessions.

Marketing your business online in 2010 … it is going to be a lot of fun!!!

As most of you know, I am more on the shy side – “a behind the scenes type of gal” – therefore live broadcasts and video marketing was not as much of a priority in the past. I basically depend on social media marketing and search engine optimization strategies like the rest of you. As you can imagine, moving towards video training is now personal and an exciting goal for the New Year.

One of my mentors suggested that I create videos in Sept 2008. My shyness was comical to her at first (I am rather outgoing by phone, so she could not image). She made every effort to encourage this progress and then became annoyed that I would not create videos to make online marketing easier. After some time, I had set a plan on making video trainings and marketing to begin in 2010. This was with purpose of not featuring any other company nor service but my own when I came out on video. Hope those business owners understand this motivation. I have been developing online for 10 years now. It just makes more sense to me.

YOU ASKED FOR LEA CHARLTON VIDEOS?

Until then … Check out the video below to see where I’m coming from. This was what video meant in the generation of technology that I come from!!!

As finances became tight in this economy and hundreds of online business partners starting asking  that I send them video trainings to help make more money online. It really became tough to hold firm to my plan not to market other companies on video in 2009. I did give in and created a blog talk radio, voice recording and video training for Orange Leads. This raised quite a bit of traffic for my website. It was a lot of fun to track and receive their feedback. Now, I am moving forward with some of the most informative and diverse video trainings stemmed by years of experiences, mistakes and technological advancements. This should be fun!!!

Nice thing about video trainings / video marketing is that it is a FUN WAY TO MAKE MONEY and brand online. As the old saying goes … “She’s about to blow!!!” … LOL that is referring to me Advanced Social Media, Internet Marketing and Organic SEO trainings will be private. This does include partners that provide life and teen coaching.

Register at the top right hand side of the page to learn when these videos are available.