Lea Charlton

Twitter has really stepped it up a notch over the past few months.

It is awesome to have the Retweet (RT) link back again. This had been disabled for over a year and forced us to manually RT @ users opposed to clicking a link and moving forward with communications. Some might not think this is a huge deal, but those who gravitated to Twitter applications like Tweet Deck know what I am referring to here. Internet users and social media marketers prefer not to have additional steps in their usage. Having the ability to click Retweet is one of those little things we like to use.

Twitter Trends is connecting both social and marketing Tweeple. It is such a user friendly features that helps us gain additional followers and exposure where a social user may not have connected with others at that interest level because they conditioned to connecting with exciting friends and not the fact that Twitter is a social networking site.

As always the Twitter SEO advantages are exciting …

Best of all, the new Twitter Lists are going to rock the social media marketing world because it permits us to track target markets and niche list build as if we have 20 additional Twitters at work for us. This feature will make it much easier to increase followers, sales conversions and blog subscribers, though not without a little work on creating, developing and utilizing your Twitter Lists.

HOW TO USE TWITTER LISTS?

I actually prefer using their “inhouse” features to 3rd party Twitter applications where we run the risk of hacking, hijacking or account suspension. Most popular Twitter applications are excellent tools, but as more and more shrewed online marketers work hard at building lists, some of these substandard application do jeopardize our accounts.

Social Media Marketing (SMM)
Social Media Marketing is the process of branding and attraction using social media, online communities, social platforms and social bookmarking websites. If done correctly, social media marketing increase traffic to your website, provides targeted exposure and conversions for a blog, website, wiki, network, etc. It involves creating social network profiles and marketing within the networks to attract followers that will connect between communities, as well as with your personal marketing entities. If the social media marketing process is established with search engine optimization in mind, then it is social media optimization and marketing that is accomplished. As with Internet Marketing, there is always a suggested process and protocol that is considered ethical according to the leaders in the industry. Social Media Marketing provides more flexibility when it comes to SEO standards.

Social Media Optimization (SMO)
Social Media Optimization is a more precise process of increasing branding on the Internet, search engine rankings and attraction marketing. It is a combination of the two facets of the Internet Marketing process that we call Social Media Marketing and Search Engine Optimization. Social Media Optimization is a way to optimize and integrate within social networking communities and social media platforms.

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Over the years, there has been as much confusion over the importance of social media marketing as there is in defining the distinctions between Web 2.0 and Web 3.0. This is why I stepped back and took a year to develop my own strategies that incorporated search engine optimization and Internet marketing in this SMM process. A year ago I assumed this was nothing new at all. Social media marketing was at it’s peak when I began explaining the phenomenal SEO and marketing considerations to other business owners. Yet, in August 2008, there were no Google listings for SMO and Social media Marketing either. This term is now buzzing through the Net, though many still have not grasped the necessity of this for their business. It took until most recently to see major SEO companies pick up on this in my area. This began with my posting that Pittsburgh Business’s had poor Twitters representation. Now “Pittsburgh Social Media Marketing” and “Pittsburgh Twitter Marketing” has become like Stratego between the Twitter SEO experts.

I remember meeting a gentleman on Myspace that inquired about what I meant by Social Media Optimization … I laugh at this now because that was the tag line I was using prior to branding as “Pittsburgh SEO”. Regardless, I explained it to him as best as I could. He replied back that it was interesting and that was the last I heard from him. Maybe he laughed because he already knew, too.
Need Social Media Marketing Optimization Services?

Social Media Marketing / Social Media Optimization, Internet Marketing and Organic SEO provides a powerful combination. This is a “must have” for your business. Lea Charlton provides a process where you WILL NOT wait 3 months to reap the benefits of this online marketing process. Generate the following that you need while obtaining the excellent search engine positions that you desire.

Submit a request for Social Media Optimization Services – or – Contact Lea Charlton for Social Media Marketing Training