Search Engine Optimization (SEO) is the process of making a website search engine friendly. This is done to obtain better rankings

Search Engine Optimization is broken down into several classifications: onsite / onpage – offpage / offsite – organic – search engine marketing – black hat – white hat

Onsite / Onpage Optimization involves choosing the correct keywords / keyword phrases, proper meta tags, clean website code, internal link strategy, minimum external linkages, quality and unique page content, as well as proper structure.

Offpage / Offsite Optimization references the SEO content and linkages we establish off of the actual website. This off site SEO includes articles, blogs, forums, directories, website links. It now also includes social networks, social feeds, social bookmarking and platforms.