Lea Charlton

Google Rankings & The Keywords Meta Tag

I have mentioned this to new designers and in SEO trainings at least a 100 times in the past few months. Now you can hear it directly from Matt Cutts mouth. Google just does not place weight on keyword meta tags unless it is a refined search. I would love if it was different, but it is not.

So, should you still add the Keywords Meta Tag?

Yes, you should. The keyword analysis process and placement of keywords in the meta tags is important to your learning and ranking process. Additionally, other search engines do use the Keywords Meta Tag , therefore you still need to add them correctly.

Social Media Marketing (SMM) is the process of branding and attraction using social media, online communities, social platforms and social bookmarking websites. If done correctly, social media marketing increase traffic to your website, provides targeted exposure and conversions for a blog, website, wiki, network, etc. It involves creating social network profiles and marketing within the networks to attract followers that will connect between communities, as well as with your personal marketing entities. If the social media marketing process is established with search engine optimization in mind, then it is social media optimization and marketing that is accomplished. As with Internet Marketing, there is always a suggested process and protocol that is considered ethical according to the leaders in the industry. Social Media Marketing provides more flexibility when it comes to SEO standards.

Social Media Optimization (SMO)
Social Media Optimization is a more precise process of increasing branding on the Internet, search engine rankings and attraction marketing. It is a combination of the two facets of the Internet Marketing process that we call Social Media Marketing and Search Engine Optimization. Social Media Optimization is a way to optimize and integrate within social networking communities and social media platforms.

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Over the years, there has been as much confusion over the importance of social media marketing as there is in defining the distinctions between Web 2.0 and Web 3.0. This is why I stepped back and took a year to develop my own strategies that incorporated search engine optimization and Internet marketing in this SMM process. A year ago I assumed this was nothing new at all. Social media marketing was at it’s peak when I began explaining the phenomenal SEO and marketing considerations to other business owners. Yet, in August 2008, there were no Google listings for SMO and Social media Marketing either. This term is now buzzing through the Net, though many still have not grasped the necessity of this for their business. It took until most recently to see major SEO companies pick up on this in my area. This began with my posting that Pittsburgh Business’s had poor Twitters representation. Now “Pittsburgh Social Media Marketing” and “Pittsburgh Twitter Marketing” has become like Stratego between the Twitter SEO experts.

I remember meeting a gentleman on Myspace that inquired about what I meant by Social Media Optimization … I laugh at this now because that was the tag line I was using prior to branding as “Pittsburgh SEO”. Regardless, I explained it to him as best as I could. He replied back that it was interesting and that was the last I heard from him. Maybe he laughed because he already knew, too.
Need Social Media Marketing Optimization Services?

Social Media Marketing / Social Media Optimization, Internet Marketing and Organic SEO provides a powerful combination. This is a “must have” for your business. Lea Charlton provides a process where you WILL NOT wait 3 months to reap the benefits of this online marketing process. Generate the following that you need while obtaining the excellent search engine positions that you desire.

Submit a request for Social Media Optimization Services – or – Contact Lea Charlton for Social Media Marketing Training

Search Engine Optimization (SEO) is the process of making a website search engine friendly. This is done to obtain better rankings

Search Engine Optimization is broken down into several classifications: onsite / onpage – offpage / offsite – organic – search engine marketing – black hat – white hat

Onsite / Onpage Optimization involves choosing the correct keywords / keyword phrases, proper meta tags, clean website code, internal link strategy, minimum external linkages, quality and unique page content, as well as proper structure.

Offpage / Offsite Optimization references the SEO content and linkages we establish off of the actual website. This off site SEO includes articles, blogs, forums, directories, website links. It now also includes social networks, social feeds, social bookmarking and platforms.