Lea Charlton

Internet marketing, also referred to as i-marketing, web-marketing, online-marketing or e-Marketing, is the marketing of products or services over the Internet. Internet marketing ties together creative and technical aspects of the Internet, including: design, development, advertising, and sales. Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies. ~ Wikipedia

This definition of Internet Marketing makes it sound like an exciting and simple marketing process, doesn’t it?

This is partially true … Internet Marketing is an exciting industry and marketing strategy, though it is not as “simple” as many think. On the contrary, it is not super complicated but there is a lot to learn in order to have an effective Internet Marketing technique.

Search Engine Optimization (SEO) is the process of making a website search engine friendly. This is done to obtain better rankings

Search Engine Optimization is broken down into several classifications: onsite / onpage – offpage / offsite – organic – search engine marketing – black hat – white hat

Onsite / Onpage Optimization involves choosing the correct keywords / keyword phrases, proper meta tags, clean website code, internal link strategy, minimum external linkages, quality and unique page content, as well as proper structure.

Offpage / Offsite Optimization references the SEO content and linkages we establish off of the actual website. This off site SEO includes articles, blogs, forums, directories, website links. It now also includes social networks, social feeds, social bookmarking and platforms.