Interesting statistics regarding “organic seo” VS “sponsored” search engine listings.
In case you are not familiar with the difference, there is a very clear explanation on this Search Engine Optimization page. When the consumers were asked which the are more than likely to trust per clicking the search engine results, it is the organic search engine listings that the majority of consumers preferred. The following are the consumer panel stats:
Do You Have More Confidence In Natural Results vs Sponsored Results?
Definitely: 35.37%
Probably So: 36.68%
Maybe: 19.65%
Probably Not: 6.55%
Definitely Not: 1.75%
Over 70% of shoppers trusted organic seo results over the sponsored listings.
(Source: Online Shoppers Through Consumers’ Eyes)
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Lea Charlton is an Internet Marketing & SEO Expert specializing in organic search engine optimization, social media marketing, social media optimization, blogging, consultative trainings and e-business strategy. Reach your valued shoppers that trust Organic SEO Listings over Pay Per Click ads.
Search Engine Optimization (SEO) is the process of making a website search engine friendly. This is done to obtain better rankings
Search Engine Optimization is broken down into several classifications: onsite / onpage – offpage / offsite – organic – search engine marketing – black hat – white hat
Onsite / Onpage Optimization involves choosing the correct keywords / keyword phrases, proper meta tags, clean website code, internal link strategy, minimum external linkages, quality and unique page content, as well as proper structure.
Offpage / Offsite Optimization references the SEO content and linkages we establish off of the actual website. This off site SEO includes articles, blogs, forums, directories, website links. It now also includes social networks, social feeds, social bookmarking and platforms.
