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Good Marketing #1 – I’m going to “put myself out there” and go way back to the 70′s when I was a kid … YES I am THAT old … There are some funny commercials that are epic examples of “good marketing” :)

I have a client that has a “cursed” Facebook account. No matter what conservative marketing strategies are made, Facebook blocks this client’s ability to add friends after just a few internal invites, therefore the development must come from external resources or personal email invites. Meanwhile, most are friends the client chats with on different pages and in groups. It has become a frustrating situation for this business owner, so … I logged into the account and implemented a new process of adding friends. The client was impressed and wanted to know how I managed to add so many in one day, and a quick witted … ”Ancient SEO Secret” … rolled off of my tongue :)

LOL,  ”ancient SEO secret” is inspired from the old – “Ancient Chinese Secret” – Calgon commercial above (click play and watch it). This funny commercial always comes to mind – over their primary “Calgon Take Me Away” slogan – as a way of teasing someone that wants to know a social media marketing or seo secret that blows them away … an inside joke, per say, that was derived by what I consider to be “GOOD MARKETING” … no matter how corny the funny commercials of the 70s may be (kind of like the styles of the 80s that keep coming to mind … another blog topic for sure! :)

Regardless, the topic here is GOOD MARKETING, SOCIAL MEDIA and SEO SECRETS.

I still watch the commercials with the same interest as I did as a child. The appeal has never been so much as what to buy as how entertaining they are and now I love to gage the different testing and air strategies of this generation of marketing. This is how I confirmed when Facebook and Twitter were finally adopted as essential business marketing sources to major corporations (over the Internet hype), as well as how I learned when to delve into prospecting in particular markets because they were starting to do the same in their commercials. It was exciting to sneak my Twitter comment on CMT while they were hosting the awards … One night, I woke my “hubby” up around 3:30 A.M. to watch the new Axe Body Wash commercial because this was the only time frame where they tested the full version and the condensed versions back to back … to later show the condensed versions during the day / eve. … I could go on and on, but the point here is that you can learn a lot from commercials; as well as the new statistics regarding TV Commercial and Social Media Marketing. People are drawn to videos, flash and social media. Additionally, they are  NOT changing the TV channel, during commercials, as it is presumed that we still do … similar to when I watched commercials as a child … product / program launches are creating new trends and commercials with profound subliminal messages and appeal that will last generations. (Make sure to clarify these for your children … some are like the old Camel logo, cartoons and music … controversial /confusing sexual and political messages). We can accomplish the same in our “online TV show” efforts via videos, flash presentations, mobile apps, etc.

These are obviously a few quick examples of, what I consider “good marketing”. In fact, The Video Consumer Mapping (VCM) study – Council for Research Excellence (CRE) – 2010 statistics of 376 adults observed for 752 days – confirm that I am not the only one to agree (even if YOU are not aware that YOU like commercials, too)!

- 85% of adults watch 26 advertising or promotional breaks. This equates to 73 minutes each day)

- Only 14% of viewers change channels during commercials, compared to 11% just before and 13% just after the commercials.

- 21% of TV viewers change rooms after the commercial, in comparison to 19% before and 20% during the commercials.

- 55% of viewers were solely engaged with media; in comparison to the 45% that were multi-taking during commercials.

“When commercials come on, people stay with the TV. They only go to the kitchen if they’re hungry, and they don’t fight over the remote,” said Laura Cowan, Vice President and Media Director of RJC Advertising and Chairperson of the CRE’s Media Consumption & Engagement Committee. “For years, media professionals have been wrestling with the question of whether viewers actually pay attention to commercial breaks. This new data, the result of actually embedding observers with a statistically significant number of TV viewers, is a major development in terms of learning what people watch and how they watch it.”

How does this all correlate to the “ancient seo secret” – social media marketing – Facebook success? Here are the hints …

WATCH & DUPLICATE …
Study / continuously watch those who are accomplishing the goals that you are not, tweak to apply to your goals and duplicate. Learn from the commercials and videos, as well as the daily strategies that competitors, mentors and online gurus take to become successful.

MULTI-TASK …
You’ve got to be able to do more things at once – don’t get trapped in Facebook alone or doing one major thing in there – develop skills, multi-tasking / multi-channel marketing processes. The same for your overall marketing strategy – mix it up – use different resources – commerical do help; even if just through online video and podcast spotlights.

DEVELOP A SENSE OF HUMOR …
It is social networking / social media marketing for a reason. Make sure to have fun and give of yourself, PLUS you have to dive into online marketing with a sense of humor or you will become frustrated while learning and developing.

NICHE / NEW / PRODUCTS / SERVICES …
“The world is your oyster” when it comes to niche and new; even if you have to become creative and tap in on niche / new ways of presenting your  product(s) and service(s) to target markets. Niche products, new products, niche services, new services or presenting the old to niche/ new markets … put on your creative “thinking cap” each time while knowing that these are where and how you can gain advantages where you were failing to do well. Online branding is everything … keep it fresh!

TEST … TEST … TEST … SWITCH THINGS UP TO “BLOW THEM AWAY” …
This is self explanatory, but I will break it down for those who claim that they are testing and switching things up correctly, though not producing expected results. You have to  step back and do #1 (above) or ask others to help with opinions / suggestions, and “once it ain’t broke” (when you are seeing results – even  if it is just one or two likes or comments) don’t fix it (stop testing) and “go with it” until the trends demand the process again.

Are these suggestions “Ancient Chinese Secrets” to you? Do you not have the time or need hands on help? Contact me for social media marketing / seo secret services or comment below!

REMEMBER – YOU ASKED FOR VIDEOS – SIGN UP TO BE THE FIRST!!!

As the New Year approaches, I am nervously sifting through my list of goals.

- Live Broadcasts
- Video Marketing & Video Trainings
- Consultative Training Sessions
- Home Business Mentoring
- Corporate Coaching Sessions
- Non-Disclosed / Discrete Trainings

These are just a few on the New Year goals list. It is very exciting to enter another year with such technological freedom. I have a ton of valuable information that online friends have been asking for and organic SEO tips that I want to share in my Video Marketing series.

Marketing your business online … it is going to be a lot of fun!!!

As most of you know, I am more on the shy side – “a behind the scenes type of gal” – personal videos have never been much of a prioroty as I accomplish SEO and online marketing goals by using so many others’ videos. I basically depend on social media marketing and search engine optimization strategies to help with new launches, corporate marketing and share what I find interesting, though helpful to others . As you can imagine, moving towards video training is now personal and an exciting personal goal for the New Year.

Video Training & Marketing - Do You?

Nice thing about video trainings / video marketing is that it is a FUN WAY TO MAKE MONEY and brand online.

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1) Hire someone that specializes in Florida SEO / Florida Internet Marketing.

2) Train someone on staff that can handle the Florida marketing for you.

3) Learn how to market your business on the Internet by yourself.

Which works best for your Florida business at this time?

1) Hire someone that specializes in Pennsylvania SEO / Pennsylvania Internet Marketing.

2) Train someone on staff that can handle the Florida marketing for you.

3) Learn how to market your business on the Internet by yourself.

Which works best for your Pennsylvania business at this time?

This blog post is to answer your questions about getting started in Internet Marketing. It is not as hard as most “newbies” think, though certainly not as easy as many Gurus have made it out to be. The truth is that Internet Marketing is time consuming and vast. Once you have a firm understanding of what is required and basic Internet Marketing Techniques, you have a foundation that will permit you to produce results while you are developing your skills.

What is Internet Marketing?

How do I get started in Internet Marketing?

How much time does Internet Marketing take to learn?

What is Search Engine Optimization?

What is Social Media Marketing?

If you search Google for “Lea Charlton”, “Pittsburgh SEO”, “Free Business Opportunity Leads” or “Orange Leads”  in a search engine, you are bound to come across numerous listings for a business called Orangeleads. It is undoubtedly one of my favorite marketing systems for home business owners and sales professionals (real estate, insurance, job recruiters). I have sites, profiles, blogs, etc with information about this portal and all of the tools it has to build your business. The reason it simple … Orange Leads rocks. It has been an excellent resource since it launched in October 2008 and Orange Leads works well for people that take the time to learn how to use it.

What is Orange Leads?

In it’s most basic form, Orange Leads is a free leads and online advertising resource. A more elaborate description of Orange Leads would include “virtual office” – “online recruiting system” – “business network” – “work at home opportunity” – “call center” – “marketing tools” and so on. There are many supportive features for opportunists that choose to delve in deeper than just getting “free leads” and “free advertising”. Orange Leads is perfect for people that need to market a work at home business as well as for seasoned entrepreneurs. Orange Leads can also work well for professionals in sales industries (insurance, real estate, retail). Consultants and agents can use this network to build sales teams or sell products and services. It is a multi-faceted business network, therefore “the sky is the limit” for those who take the time to learn how to apply the features of Orange Leads to their business needs.

Who owns Orange Leads?

Timothy L Drobnick Sr is the programmer and owner of Orange Leads. This is one of his many “creations” within this online business and marketing arena. This particular one, Orange Leads, has become an online advertising / recruiting / networking system that is difficult to put into words because it is so robust. Regardless, I will try to make the benefits of Orange Leads clear for you in this one blog post. :)

This blog explains a few details that are overlooked about Orangeleads.

First of all, Orange Leads is a network that provides free business opportunity leads and free advertising.

• Tim is constantly improving the website.
• There were over 50,000 members in less than 2 years and it’s still growing.
• He is responsive suggestions and constantly updates the site with ideas.
• Either one of his “Orange Leaders” or Tim provides live help; not support tickets.
• All members can get free business opportunity leads that are legit.
• The network provides free advertising in numerous locations.
• Orange Leads is highly ranked in search engines and Alexa.
• Members can tmake money by selling upgraded memberships.

This Orange Leads Video Tutorial #1 will give you a feel for the environment.

There are 2 major functions that can help you whether you know how to use the website at all.

1. Get the free Orange Leads banner (like the one above) from the Affiliate links page of your account, and distribute it all over the Internet. Post your banner (or cloaked affiliate link) on Classifieds sites, Social Networks, Groups, Forms, Twitter, etc — you will develop a personal list by doing this.
2. You need to set up your account correctly. Go to the yellow Site Navigation menu and click the “Edit My Orange Leads Account”. Complete this section from top to bottom NO MATTER WHAT. If you are not a member of Alert Pay or a specific network that he has listed, save the changes you made in your Orange Leads account and GO TO THOSE RESOURCES and set them up correctly. Come back to your Orange Leads account to add the information and move on to the next. MAKE SURE to save every so often, so that your changes do not “time out”. Make sure to complete the About Me, and other more detailed sections, as completely as possible. These are your home pages / profile pages – sales pages per say – do you best and take your time to complete everything in your “Edit My Orange Leads Account” area. If you do this, it does not matter how often you use Orangeleads, you will start generating the exposure that the website is intended to provide for you. Of course, IT IS BEST to login to Orange Leads each day.

Check our the Orange Leads Comparison Chart to determine whether you should join as a free or paid member. I will post more tips as time permits, but the fact of the matter is that I am approaching 4000 in my downline just because I took that free Orange Leads banner and placed it everywhere over the course of a month. I then made sure my account was set up correctly. I marketed it a little bit each week.

As my internal networking was developing, I started “positioning” for additional marketing efforts, such as blogs, groups and helping my referrals do the same. I was able to market other programs and take trainings outside of the environment while my Orange Leads was growing. My Orangeleads continues to grow whether I am there or not, and there are plenty of helpful member to assist my new referrals whether I am available at a particular time or not.

Now, of course, there is much more to share about the amazing business network. I spent time posting ads, hanging out in the public chat room and other things that I will share later. This helped me make money with other programs that I wanted to market at Orange Leads.

Look, whether you call it “list building”, “affiliate marketing” or “Internet marketing”, online business is NOT for the LAZY (this is one of the worst 4 letter words). You cannot be an Orange Leader or own a business and let yourself become lazy. Now, if you are a bit shy or not confident about selling, Orange Leads, there is a recruiting page for just about every phobia we have in learning how to “sell” ourselves and network for business. It is up to you which will work best for where you are in the marketing process.

If you cannot market a banner that helps people get to the network for free leads, free advertising, free networking, free text ads, free link cloaker or free Twitter tool, OR even invite them to another program where you offer an incentive prior to presenting your business infomation …

If you are not going to take the time to make sure that your account is set up correctly and learn how to use ANY PROGRAM … It is going to be a long, long, long time before you start seeing the results that you expect to obtain. In other words, you could go broke before you make any money. If anything, you can use Orange Leads to help you accomplish this important facet of developing an online business and good Internet Marketing strategies.

Internet marketing, also referred to as i-marketing, web-marketing, online-marketing or e-Marketing, is the marketing of products or services over the Internet. Internet marketing ties together creative and technical aspects of the Internet, including: design, development, advertising, and sales. Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies. ~ Wikipedia

This definition of Internet Marketing makes it sound like an exciting and simple marketing process, doesn’t it?

This is partially true … Internet Marketing is an exciting industry and marketing strategy, though it is not as “simple” as many think. On the contrary, it is not super complicated but there is a lot to learn in order to have an effective Internet Marketing technique.