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Good Marketing #1 – I’m going to “put myself out there” and go way back to the 70′s when I was a kid … YES I am THAT old … There are some funny commercials that are epic examples of “good marketing” :)

I have a client that has a “cursed” Facebook account. No matter what conservative marketing strategies are made, Facebook blocks this client’s ability to add friends after just a few internal invites, therefore the development must come from external resources or personal email invites. Meanwhile, most are friends the client chats with on different pages and in groups. It has become a frustrating situation for this business owner, so … I logged into the account and implemented a new process of adding friends. The client was impressed and wanted to know how I managed to add so many in one day, and a quick witted … ”Ancient SEO Secret” … rolled off of my tongue :)

LOL,  ”ancient SEO secret” is inspired from the old – “Ancient Chinese Secret” – Calgon commercial above (click play and watch it). This funny commercial always comes to mind – over their primary “Calgon Take Me Away” slogan – as a way of teasing someone that wants to know a social media marketing or seo secret that blows them away … an inside joke, per say, that was derived by what I consider to be “GOOD MARKETING” … no matter how corny the funny commercials of the 70s may be (kind of like the styles of the 80s that keep coming to mind … another blog topic for sure! :)

Regardless, the topic here is GOOD MARKETING, SOCIAL MEDIA and SEO SECRETS.

I still watch the commercials with the same interest as I did as a child. The appeal has never been so much as what to buy as how entertaining they are and now I love to gage the different testing and air strategies of this generation of marketing. This is how I confirmed when Facebook and Twitter were finally adopted as essential business marketing sources to major corporations (over the Internet hype), as well as how I learned when to delve into prospecting in particular markets because they were starting to do the same in their commercials. It was exciting to sneak my Twitter comment on CMT while they were hosting the awards … One night, I woke my “hubby” up around 3:30 A.M. to watch the new Axe Body Wash commercial because this was the only time frame where they tested the full version and the condensed versions back to back … to later show the condensed versions during the day / eve. … I could go on and on, but the point here is that you can learn a lot from commercials; as well as the new statistics regarding TV Commercial and Social Media Marketing. People are drawn to videos, flash and social media. Additionally, they are  NOT changing the TV channel, during commercials, as it is presumed that we still do … similar to when I watched commercials as a child … product / program launches are creating new trends and commercials with profound subliminal messages and appeal that will last generations. (Make sure to clarify these for your children … some are like the old Camel logo, cartoons and music … controversial /confusing sexual and political messages). We can accomplish the same in our “online TV show” efforts via videos, flash presentations, mobile apps, etc.

These are obviously a few quick examples of, what I consider “good marketing”. In fact, The Video Consumer Mapping (VCM) study – Council for Research Excellence (CRE) – 2010 statistics of 376 adults observed for 752 days – confirm that I am not the only one to agree (even if YOU are not aware that YOU like commercials, too)!

- 85% of adults watch 26 advertising or promotional breaks. This equates to 73 minutes each day)

- Only 14% of viewers change channels during commercials, compared to 11% just before and 13% just after the commercials.

- 21% of TV viewers change rooms after the commercial, in comparison to 19% before and 20% during the commercials.

- 55% of viewers were solely engaged with media; in comparison to the 45% that were multi-taking during commercials.

“When commercials come on, people stay with the TV. They only go to the kitchen if they’re hungry, and they don’t fight over the remote,” said Laura Cowan, Vice President and Media Director of RJC Advertising and Chairperson of the CRE’s Media Consumption & Engagement Committee. “For years, media professionals have been wrestling with the question of whether viewers actually pay attention to commercial breaks. This new data, the result of actually embedding observers with a statistically significant number of TV viewers, is a major development in terms of learning what people watch and how they watch it.”

How does this all correlate to the “ancient seo secret” – social media marketing – Facebook success? Here are the hints …

WATCH & DUPLICATE …
Study / continuously watch those who are accomplishing the goals that you are not, tweak to apply to your goals and duplicate. Learn from the commercials and videos, as well as the daily strategies that competitors, mentors and online gurus take to become successful.

MULTI-TASK …
You’ve got to be able to do more things at once – don’t get trapped in Facebook alone or doing one major thing in there – develop skills, multi-tasking / multi-channel marketing processes. The same for your overall marketing strategy – mix it up – use different resources – commerical do help; even if just through online video and podcast spotlights.

DEVELOP A SENSE OF HUMOR …
It is social networking / social media marketing for a reason. Make sure to have fun and give of yourself, PLUS you have to dive into online marketing with a sense of humor or you will become frustrated while learning and developing.

NICHE / NEW / PRODUCTS / SERVICES …
“The world is your oyster” when it comes to niche and new; even if you have to become creative and tap in on niche / new ways of presenting your  product(s) and service(s) to target markets. Niche products, new products, niche services, new services or presenting the old to niche/ new markets … put on your creative “thinking cap” each time while knowing that these are where and how you can gain advantages where you were failing to do well. Online branding is everything … keep it fresh!

TEST … TEST … TEST … SWITCH THINGS UP TO “BLOW THEM AWAY” …
This is self explanatory, but I will break it down for those who claim that they are testing and switching things up correctly, though not producing expected results. You have to  step back and do #1 (above) or ask others to help with opinions / suggestions, and “once it ain’t broke” (when you are seeing results – even  if it is just one or two likes or comments) don’t fix it (stop testing) and “go with it” until the trends demand the process again.

Are these suggestions “Ancient Chinese Secrets” to you? Do you not have the time or need hands on help? Contact me for social media marketing / seo secret services or comment below!

This is one of my favorite social media videos … I hope that you enjoy and apply to your social media marketing strategies. SMM is obviously not a fad … Just ask Twitter and Facebook :)

Many thanks to Heroes At Home Radio for featuring me as a “single parent success” on the show. There is a sense of pride in being considered a “hero at home” even if we do not yet consider ourselves as successful of a business owners or parent that we strive to become … We ARE this to our children; as well as other family members, friends, associates and people that are aspiring to do the same. I encourage you to listen to this Interview and share it with someone that can benefit from my personal experiences …

For we are his workmanship, created in Christ Jesus unto good works, which God hath before ordained that we should walk in them. ~Ephesians 2:10

“Your children need your presence more than your presents.” ~ Jesse Jackson

Click play to listen to this podcast for the Heroes At Home Radio Show!

This is certainly a condensed version of just one area of “trials and tribulations” in my life story. It also closes the chapter on my single parent days as the Lord did have a plan for my children and me, as he does for all of us … Regardless, this interview reflects what life was like when Traci and I met, as well as how business and personal needs have transitioned over the years. I now have a better understanding of how important grassroots efforts are in society; especially in this generation and economy.

I encourage you to share this blog post for single parents and married moms that would find value.

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(Direct Link: http://www.youtube.com/v/MZXHlLQGquQ&hl=en_US)

This is an interview with teen millionaires Cameron Johnson and Ashley Qualls. These shrewd teens share a few tips that can help all entrepreneurs “stay on point” while they are developing their millionaire minds. Low start up cost, being frugal and actually thinking within the box were three HUGE concepts that contributed to their successes. Thinking within the box is what interested me the most about this video, as each day we are taught that successful people “think out of the box”. The reality is that these teens capitalized on the same concepts as most Web 2.0 gurus like Corey Rudll, Mike Dillard, etc and traditional industry based millionaires: Donald Trump, Robert Kiyosaki and Henry Ford. They built solid businesses based on the simple concepts of needs and wants.

Make sure to Google this list of young millionaires:

1) Ashley Qualls
2) Cameron Johnson
3) Ephren Taylor
4) Fraser Doherty
5) Catherine Cook
6) Adam Hildreth

It is amazing what teens / kids can teach us about business and life.

Is the Millionaire Mind innate or developed?

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It is not the strongest of the species that survive, nor the most
intelligent, but the one most responsive to change. ~ Charles Darwin

This blog post is for anyone that is not doing well at marketing someone else’s dreams! You have tried following the marketing gurus and sales funnels, though felt more screwed over than accomplished in your mission. You have tried starting a business by joining opportunity after opportunity, and are not even close to where you thought that you would be. You have tried “blogging for dollars” – Clickbank, Videos, Adsense – and could not get it to produce fast enough none-the-less make it look like a blog that people should bookmark to favorites. You have taken the time to do what your mentors have suggested and are still not making the money that you need to make … you are still not making money online … you are still not working from home full time. :(

As the old saying goes, “when life gives you lemons, make lemonade” …

So, you have been plugging away at – what feels like – the crash course in exhausting your savings account. Your schedule is filled with offline and online marketing training, networking events and opportunity calls. You have been going through the work at home / make money online motions for quite some time … when all you need is for someone to break down “How To Make Lemonade” … this is also called getting the “golden nuggets”.

Lets use my friend as an example …

I just had a chat with a friend that I haven’t heard from in months. She has been in real estate for quite a while and does pretty good at it, but every time we talk about work, she mentions the same two things: 1) she is waiting for a big deal to close and 2) she is sick of working in real estate. My friend has been trying to learn how to make money online, though has not been able to replace her current job. It is not lack of motivation or willingness to “invest in herself” because she does take the time to develop skills and she does put in the time to market her affiliate programs. She is not “wishy washy” about really making a change. She is seriously trying to gain the “financial freedom” and flexibility that she needs. She is just tired of the ups and downs of the real estate industry, as well as running from appointment to appointment around others schedules. She still has to go into an office and does not care for most of the people she works with daily. She wants more control of her time. She feels as though now is the best time to make a change that will provide her desirable lifestyle and future.

There are 2 problems that most experience …

1) She needs to find a “good” business, product(s) or service(s).

2) She needs to replace her current income and has not come close to this goal.

This is a not an uncommon scenario. These are the two basic reasons why people are not successful at working from home. They cannot find a business that is “right” for them (as is always suggested). When they settle for something that makes sense, they cannot make enough money to replace their job so that they can work from home full time. Some get “sour” enough to quit trying to accomplish their dreams.

Lets put this juicy concept on steroid and give it the 100% it deserves …
“When Life Gives You Lemons, You Paint That Shit Gold” (Atmosphere 2008).

Lemonade Stand and Oregon Trail are 2 of my favorite computer games. As a child, I couldn’t wait to finish my 3rd grade math and use the school computer to play either one of these games. I would happily go play either right now, too. I was good at these games, though, obviously, the competition began prior to my sitting at the computer each time because only the first person done with math could play Lemonade Stand or Oregon Trail, and we had to get a good grade on the previous math paper to expect to qualify to play the next time around. Ironically, math was right before “break” (what they call study hall now), so the 1st person to get to this computer could play through break time if they did not have something else to do.

How To Build The Lemonade Stand …

My friend is determined to quit her job in real estate, but she does not feel as though she is skilled enough in anything else to, flat out, quit the real estate industry. She turned to the internet for “something to do” and bounced from company to company – while trying to accomplish her goal of making enough money – to replace her existing job. She did not take time to plan how she could accomplish short term and long term goals, and then move into action. She is focused on whatever she jumps into and not “the big picture” and her results are poor in comparison to what they could be. Although my friend is a smart woman and good at selling real estate, she feels like a failure in the online business / work at home industry.

As in my example about the Lemonade Stand game, YOU CAN HAVE WHAT YOU WANT BY DOING WELL AT JUST ONE THING as well as applying the following principles:

1) Determination

2) Skills

3) Goals

4) Planning (*)

5) Action

6) Focus

7) Results

8) Automation

9) Replication

10) Duplication

As promised, THIS IS HOW TO MAKE LEMONADE … the golden kind … not yellow!

Although my friend does not want to sell real estate, she is EXTREMELY intelligent about the real estate industry, sales process, homes, financing, etc. She is down right passionate sounding about it, too. In fact, she is to real estate as I am to seo marketing – she comes across like a straight up real estate nerd!

Tonight, I finally had to tell her to stop trying to dive into someone else’s business, products and services … that it was time that she started capitalizing on the vast experience and real estate knowledge that she has. I gave her the first 2 steps in getting started …

YOU CAN DO THE EXACT SAME THING, BUT YOU NEED TO HAVE A PLAN – MAYBE – SOME HELP.

This blog post is for anyone that is not doing well at marketing someone else’s dreams!

You have tried following the marketing gurus and sales funnels, though felt more screwed over than accomplished in your mission. You have tried starting a business by joining opportunity after opportunity, and are not even close to where you thought that you would be. You have tried “blogging for dollars” – Clickbank, Videos, Adsense – and could not get it to produce fast enough none-the-less make it look like a blog that people should bookmark to favorites. You have taken the time to do what your mentors have suggested and are still not making the money that you need to make … you are still not making money online … you are still not working from home full time. :(

Need the recipe for your perfect lemonade?

You can CLICK HERE to learn “How To Make Lemonade” or use the comment section below to discuss with other blog visitors. It would be great to hear from people that have been successful at making their own “lemonade” – Tell us what you do in the comment section below.

Deborah Barton-Birden is a genuinely helpful woman and a proud grandmother of 14. She is “rich” in spirit and blessings; one heck of an online marketer. Yesterday, I had the priviledge of being a guest on her personal Blog Talk Radio Show – Conversations With Deb. Although still fighting the flu, I was excited to participate. Please note that I did not know that her assistant would help with this show, nor that he would send me to get a drink when I had coffee in front of me or state that I NEEDED Coby as back up for this show when he is my assistant / partner :), all in all, it was a great show and Deborah was an awesome host.

The intro to her show may be a bit spunky to some listeners, though it certainly reflects the passion that Deborah has for helping others transition to becoming business owners. I suggest that you check out her program. If you would like Deborah to consider you for her show, visit her website: http://www.beontheshow.info

Use the Blog Talk Radio widget below to listen to Lea Charlton on Conversations with Deborah.

WHEN YOU HAVE FOLLOWED THE INSTRUCTIONS EXPLAINED IN THIS BLOG POST, COME BACK TO COMMENT WITH YOUR GRAVATAR OR WORDPRESS EMAIL … I WILL APPROVE ALL REASONABLE COMMENTS WITH AN ACTIVE LINK TO YOUR WEBSITE.

READ THIS IMPORTANT MESSAGE ABOUT BLOG COMMENTING …

I have been browsing blog posts and noticed that your comments are often missing profile images. This blog post explains why and how to add your picture to blog comments for WordPress, Blogger (Blogspot), Yahoo and other services. This may seem insignificant depending on what stage you are at in your onilne marketing process , though I assure you that it is very easy and important for the following reasons:

Online Branding / Online Marketing
As the old saying goes, “it is you that sells your business”. When marketing online, it is important that people begin to associate your product(s) or service(s) with your face and / or logo. This means that you need to add an image to everything that you do as part of your online branding process. It builds rapport, loyalty and is distinguishes the novice from the seasoned /professional marketer.

Pictures Add To The Blog Aesthetics
What looks better? A blog with pictures or no pictures? How about a blog with comments or no comments? There is nothing more unattractive than blog comments with shaded silhouettes or template graphics. Look at this comment page and now look at the comment section on this page. Which looks better? The blog with the profile images not only looks better, but portrays that it is a professional blog that people take the time to register for and participate in as a viable resource.

Want to know  to add a picture to your blog comments?

Use the same email address for your profiles.
When I am setting up branding solutions for clients, the first thing that I do is create a free email address at Gmail.com, Yahoo.com and Bing.com. – both with the exact same name. For example, if the client is a work at home mom and wants to brand this way, then I create email addresses that reflects how she wants to brand herself (i.e. workathomemom@gmail.com & workathomemom@yahoo.com). I do this for companies that have not already started online branding for themselves. If they have already been using a particular address with WordPress, we either keep it the same or replace the email on the existing account with a new one.

Register at www.wordpress.com using the email address from whichever email is going to be the “dominant” account.
This is typically the GMAIL address because we use a lot of Google services and Google Caffeine has started showing our profiles (with picture… important) directly in the search engine results. I would recommend that you choose the option that provides you with a free WordPress.com blog opposed to just the account. This will provide you with advantages when blogging in the future. Plus, you can secure that WordPress website address per the strategy for your online branding. For example, my work at home mom client would use her workathomemom@gmail.com to secure the workathomemom.wordpress.com website address. I will explain more about the entire purpose of securing this later. Just note that this is good for online branding. Consequently, the Bing.com and Yahoo.com email address will serve the same purpose when working with the Yahoo suite or services.

Always take the time to upload a picture and set up the profile section of your accounts.
After confirming the account(s) from your email address (if applicable), you need to login to your WordPress or Yahoo and take the time to set it up – right there and then. Add your online branding image. Complete every profile field that you can. In the case of WordPress, you need to clean the free blog of their template entries and personalize it with your own post, etc.

• How to add your picture to WordPress (called a Gravatar) –
  Click the Account link on the top menu, click Edit Profile and you will see a big blue graphic on the right. Click the link below and it takes you to a page with 4 links to choose from. Most of us will choose the first link that helps you upload it from your computer. * NOTE – after you upload a pic, it looks like it was not added (maybe a little glitch in their code). All you have to do is go back to the Edit Profile area again, click the link to go to the upload a picture area and you can see it there … or post a comment on your own blog to test (you can always delete this test comment)

RECAP … WORDPRESS USERS CAN SAVE TIME BY CREATING THEIR GRAVATAR FROM W/IN THEIR WORDPRESS ACCOUNT OR INDIVIDUALS CAN ALSO SIGN UP FOR A GRAVATAR IMAGE DIRECTLY FROM THE GRAVATAR.COM WEBSITE…

Your picture will show on WordPress Comments. Create Yahoo & Blogger Comment Images if you do this …
Now, when you comment on other’s blogs, make sure to use the same email address that you use for that particular blog service. If you are making a WordPress comment, then use that email address. If you are making a Blogger Comment / Blogspot Comment, then login with the gmail address before you comment. If you are commenting on a Yahoo application, then use the Yahoo address. Each free blog service works the same and these account images integrate with any other services / program they offer.

* It’s better to create a new email address, so that your primary email is not filled with spam.

* Lately, Gmail email addresses are accepted more than Yahoo email addresses.

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As 2010 would have it, my 1st video training took a “back seat” to an extremely important person in my life … My 10 year old son, Jonny “MJ” Charlton. I am using it as our January 2010 Video Marketing example. We hope that you pay attention to this case study and use this information to help YOUR business with video marketing :)

As the ball dropped on Jan 1, 2010, Jonny “MJ” Charlton (my son) appeared in a dress shirt and pants, Michael Jackson glove and hat, socks dirty from running outside to set off fireworks and EXCITEDLY announced that he wanted to make a video to get started on his 2010 New Year goal. I stood scratching my head wondering what he was up to. Roxy and Coby got the video camera ready. We ventured into a room with enough space (still unpacking from trip to Florida) and my son instructed us to play the song Billie Jean by Michael Jackson. When he was finished, he instructed us to load the video to Youtube and TAUNTED ME that he had made his video before me – LOL :)

We recorded as he danced to Billie Jean and had a great time – SEE VIDEO BELOW.

He announced that he knew what he wanted to do for a living, “be a Michael Jackson impersonator and professional WWE wrestler”, so that he could use these to help kids with Aspergers, ADHD, ADD, ODD and this spectrum of disabilities. Coby and I did as he requested. I launched his coordinating blog and told all of our family / friends. The next day we promoted his video a bit on January 1st and a few more hours during the month. In total, it was about 1 1/2 day of marketing in January 2010.  According to the Youtube statistics, Jonathan’s Michael Jackson video received 3,391 hits, 37 Comments and 30 five star rankings in 31 days? Google Analytics shows his blog received over 292 visits although the link was added to his video post mid-month. He is extremely proud!

Video Marketing Training #1 – What does this mean to you?

Well, this 10 year old started the 2010 new year with a goal in mind and the passion to accomplish it quickly. In comparison to some of the videos we come across and that I have marketed in the past, Jonny’s Michael Jackson video had fast branding success in under 2 days of video marketing. He did some things that many work at home and corporate professionals refuse to do:

1) He made a solid marketing decision and acted upon it quickly.

2) He utilized effective video marketing resources.

3) He asked help from people that were skilled in particular areas where he is not.

4) He chose a fantastic niche based on market popularity and personal interests.

Most of all, he dropped any insecurities about his chubby belly, not having the best dance planned and being shy about performing in front of others … went with the Nike “just do it” philosophy and just did what he set out to do.

With the Google Caffeine changes, social media marketing is even more important to your business than you could have imagined. Videos, Twitter, Press Releases, News Feeds, Blogging and other Social Sites like Myspace, LinkedIn, Facebook, etc. are you very best platforms when it comes to organic SEO and Internet Marketing. My next Video Marketing Training will discuss a network that was VERY important to my branding and development in the past year … This friend has a new video training series that will help you, too.

How did I help my little Michael Jackson Impersonator accomplish his goal?

1) I supported my tween in his marketing decision although it felt like a risk to the parent in me.

2) I immediately posted the video to YouTube while doing marketing analysis in other browser windows to determine who he was competing with & what keywords (including his name).

3) Once the video was posted, I added the title, description and keyword in the YouTube boxes.

4) I made sure to add his website link as the first text of the description and mine at the end, then set it as the main video on my Youtube homepage – http://www.youtube.com/leacharlton

5) I cloaked the link, tweeted it and sent the info to family and friends, so that they could watch, rank and comment. Some retweeted and social feed for us, so that he could get the exposure.

6) I took a few minutes to post his Michael Jackson video as responses to other’s similar videos.

7) He already owned the domain, though it had a very old website builder on it. I added WordPress, a cute template and the content that he dictated to me, while I had Coby posting his video to locations on the Internet, ping and feed. This took a few hours of the first day of marketing.

Imagine if you had over 3391 Youtube video views and 292 hits to your new website in less than 2 days of marketing. You would be much better off in your business, as a result of video marketing, than you were last year.

The following is his Michael Jackson Impersonation Video – Let us know what you think!

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Digg.com, Stumbleupon.com and Technorati.com are a few of your best friends in search engine optimization / social media. They are three of the many isocial sites that you should use regularly. They have organic SEO and Internet Marketing advantages that provide you with more control in increasing search engine popularity in several ways:

1) Indexing (Authority sites help with rapid reads on new websites)

2) Ownership (i.e. Technorati Blog Claim, Digg permits website links, etc/ )

3) Popularity (reaching larger audiences and more regular search engine crawling)

Use these 3 resources regularly for social seo advantages!

August 2008, Matt Cutts excitedly announced that a new Google Search Engine under development called Google Caffeine. He says that this is a new Google indexing system that required a team of architects to recode how the engine search works. SEO experts scratched their heads for a second while watching the interview (see below) and then scurried over to the Caffeine Sandbox (beta test site) to try the new Google engine search features.

The changes were not as apparent as I would have expected to see, though as Matt Cutt’s Q & A page explains,”even power users won’t notice much of a difference at all. This update is primarily under the hood: we’re rewriting the foundation of some of our infrastructure.”,  therefore it is agreed that there was not much to see on the surface. Every once in a while, I would spot a difference in a Google search engine position or two. The Caffeine Sandbox was available until after Google started testing live. I would like to note that I did notices the changes in the SERPS and this is what prompted my return to the test site. It was gone; just the message you see in the image below. I would have hoped they could have kept the Caffeine Sandbox active so that we could study the new architecture a bit longer.

Regardless, it is 6 months later and we are still waiting for the Google Caffeine Launch. I have been telling students and friends to expect Caffeine to launch after the holidays. This was validated when I placed a Google engine search for Caffeine and saw Matt Cutts new blog post, “Expect Caffeine After The Holidays“, in the 9th position on the first page. Guess I do know a little about how the search engine business works -eh? LOL :)

The following is what I have been noticing over the past few months. Google Caffeine may or may not have direct influence on these Google SEO changes, but after using similar strategies over the past 2 years and then all of the sudden not seeing Google search engine results as expeditiously as expected, I would have to say that these are direct results of Google Caffeine OR what occurs during live tests of the new algorithm. I am just grateful – as are most SEO experts – that the changes did not occur during the holidays. One year, Google did make code changes during the holiday season (I think this was two years ago; might have been three years ago). IT WAS TORTURE working on a rather large ASP website project at that time and clients having fits when seeing the page ranks changing on the Google toolbar. Little did they know, I was having fits as well because I was detecting inconsistencies in the SERPS and working double time to adjust metas and launch static pages. Keep in mind that one of the sites had many sets of dynamic metas to adjust for about 20k pages. This included changing the follow attributes until I noticed that the Googlebot was ignoring my desired crawl times. One of the changes of that Google update. The point is that we had to become psychics and work simultaneously in order to increase or maintain rankings DURING A HOLIDAY SEASON – this really ticked me off, so many thanks to Google for not doing the same this year. Meanwhile, wouldn’t it be funny if the Google Caffeine changes are so subtle that they launched it without telling us and will just announce in the 2010 New Year?

I will have to post a “stick foot in mouth” blog in that case – LOL – :).  One never knows what to expect from this company!!!

What should we expect when Caffeine launches?

Caffeine will deliver Google search results faster and better.
- I personally did not see any major SERP changes aside of when logged into Google Accounts.
- The Caffeine indexing system was a bit more refined especially with the PPC & PPC rotations.

Parameter Control enables us to define which duplicate content the Googlebot should ignore.
- Click the Site Configuration tab in your Google Webmaster Tools.
- See the Settings and Parameter Handling – use it.
- This feature will instruct Google to read the duplicate content pages as ONE resource.

I will add more information as I determine Google Engine Search changes. Lets keep an eye out for when Caffeine launches and post comparison notes in the comments section of this page.

In the meanwhile … educate yourself on the new SERP and SEO changes.

Were you just getting started on the Internet this Christmas? Did you just launch a new website or blog though not have time to get your Christmas marketing in order? Don’t sweat the small stuff this year. You can start your Christmas marketing any time of the year; especially when using a WordPress blog. Just launch a page, add it to your list of links and feeds while marketing online throughout the year. Get your Christmas marketing going now in order to  prepare for the next holiday season. You will be pleased with the results for Christmas marketing each year. If you find that this is too much, please do not hesitate to contact me for help. Merry Christmas Marketing is fun seo work.

I wish all of my online friends a very Merry Christmas.

Looking forward to connecting with you in the New Year – God Bless!

Finding the “best” work at home business is quite a challenge; especially when you are new to the Internet and wondering which are legitimate work at home options. There is a lot of research and planning involved in finding the best work at home opportunity. In other words, it can become a lot of work.It seems like everyone has the “latest and greatest” products or services to excitedly share with you. Each one claiming to have the “best” work at home business module and pay structure. Each insistent that they want to “help” you by scheduling time to discuss their “business opportunity” with you (they want to recruit you). It eventually feels like finding the “best” work at home business is confusing, expensive and time consuming.

How do you find the “best” work at home business for you?

Should you work from home – or – start a business that you can work from home.

There is quite a difference in the two business modules. One involves either freelancing, consulting or having a job that you can work from home. The other includes franchising, pursuing a business idea or joining a direct sales company. You need to decide what type of work at home will fit best with your personality, budget and goals, then stay firm to that decision. This does not mean that if you choose to start a business, that you have to exclude any freelance opportunities. Nor does it mean that you have to get a work at home job in order to establish security. All is dependent on what you think is best; not what some fast taking recruiter decides is best for you.

Your work at home business should be a positive experience, not a stressful venture and financial risk.

Check out this work at home resource that I have created – http://www.abcprofessor.com – there are tips, ideas and business opportunities that I know pay as long as you apply the effort.

Twitter has really stepped it up a notch over the past few months.

It is awesome to have the Retweet (RT) link back again. This had been disabled for over a year and forced us to manually RT @ users opposed to clicking a link and moving forward with communications. Some might not think this is a huge deal, but those who gravitated to Twitter applications like Tweet Deck know what I am referring to here. Internet users and social media marketers prefer not to have additional steps in their usage. Having the ability to click Retweet is one of those little things we like to use.

Twitter Trends is connecting both social and marketing Tweeple. It is such a user friendly features that helps us gain additional followers and exposure where a social user may not have connected with others at that interest level because they conditioned to connecting with exciting friends and not the fact that Twitter is a social networking site.

As always the Twitter SEO advantages are exciting …

Best of all, the new Twitter Lists are going to rock the social media marketing world because it permits us to track target markets and niche list build as if we have 20 additional Twitters at work for us. This feature will make it much easier to increase followers, sales conversions and blog subscribers, though not without a little work on creating, developing and utilizing your Twitter Lists.

HOW TO USE TWITTER LISTS?

I actually prefer using their “inhouse” features to 3rd party Twitter applications where we run the risk of hacking, hijacking or account suspension. Most popular Twitter applications are excellent tools, but as more and more shrewed online marketers work hard at building lists, some of these substandard application do jeopardize our accounts.

REMEMBER – YOU ASKED FOR VIDEOS – SIGN UP TO BE THE FIRST!!!

As the New Year approaches, I am nervously sifting through my list of goals.

- Live Broadcasts
- Video Marketing & Video Trainings
- Consultative Training Sessions
- Home Business Mentoring
- Corporate Coaching Sessions
- Non-Disclosed / Discrete Trainings

These are just a few on the New Year goals list. It is very exciting to enter another year with such technological freedom. I have a ton of valuable information that online friends have been asking for and organic SEO tips that I want to share in my Video Marketing series.

Marketing your business online … it is going to be a lot of fun!!!

As most of you know, I am more on the shy side – “a behind the scenes type of gal” – personal videos have never been much of a prioroty as I accomplish SEO and online marketing goals by using so many others’ videos. I basically depend on social media marketing and search engine optimization strategies to help with new launches, corporate marketing and share what I find interesting, though helpful to others . As you can imagine, moving towards video training is now personal and an exciting personal goal for the New Year.

Video Training & Marketing - Do You?

Nice thing about video trainings / video marketing is that it is a FUN WAY TO MAKE MONEY and brand online.

Register at the top right hand side of the page to learn when these posts are available.

1) Hire someone that specializes in Florida SEO / Florida Internet Marketing.

2) Train someone on staff that can handle the Florida marketing for you.

3) Learn how to market your business on the Internet by yourself.

Which works best for your Florida business at this time?

“If you don’t stand for something, you will fall for anything” ~ Malcolm X

I am a firm advocate of many “things” … a  belief system that I live by!

I believe that Jesus Christ is our Lord and Savior …

I believe in the “power of positive thinking” …

I believe in constantly educating ourselves …

I believe in doing with purpose, passion and productivity …

I believe in Unconditional Love and living in gratitude …

I believe in “taking risks” in order to improve my character and quality of life …

I believe in speaking my mind that we all have the right to believe what we want to believe do what we want to do and say what we want to say - no matter what age  - as long as we are respectful in how we communicate and treat one another, ourselves; use our actions and motivations.

I do believe in the Law Of Attraction and that we all deserve the happiness, love and abundance that the Lord has in store for us.

I could go on and on with what I believe, but it doesn’t mean a “toot” to me if after I share those concepts I am left sitting there worried about what you believe. When it comes down to it, this is about you and me, as well as our mindsets?

This does not mean that I bow and back away from what I believe. It means that I am concerned about our “mindset” and whether we are developing our dreams and success, or if self defeating thoughts and actions are holding us back from the blessings God bestows. From habits, focus and guidance – to – appreciation, unconditional love and gratitude – to peace, prosperity and abundance. Where are you in your dreams? Are you developing? Are you obtaining the success that you deserve? What do you believe in? Are you manifesting to others?

“I grow old learning something new everyday.”  ~ Solon

At this point I have an age old question to ask of you … ready? Here it is …

ARE YOU REALLY A TEACHABLE / COACHABLE PERSON?

I have read, been asked and pondered over those words for years. I used to think that it was the most absurd question on my interview sheet. I thought that I should not have to ask people this because I BELIEVED in constantly educating myself and helping others. Meanwhile, it was quite a process for me to get there and I am still “learning everyday”. Here I am, years later, understanding that it is one of the most important concepts for happiness and success in this life. We can sugar coat it with “are you willing to do what it takes?”, “are you committed?”, “are you willing to give unselfishly as God has commanded you to do?”, “do you want to be happy”, “do you want to obtain the abundance that you deserve” … TEACHABLE / COACHABLE … Is this you? If you say that you are this type of person, are REALLY you moved to learn, share and love unconditionally? This is deep and becomes not what you believe, but a way of life.

It is not always easy. It is not always hard. It is “what it is” … Do your best!

I was sent a blog post with this recording Million Dollar Mind Shift Recorded Call of C. Russell Brumfield. Ironically, it is in a place that I will be visiting soon though cannot make it as soon as this date. Regardless, if you are able to travel or live near St. Petersburg, FL, then you can attend the “Million Dollar Mind Shift Intensive” from Oct 23 – 25 and FREE. You will need to give your credit card as token of your commitment to attend this event. Russell Brumfield does this so that he has no empty seats. If you waste one, then there is a $50 charge opposed to it being free. So, if you register and plan to attend, there is no risk / no charge to your card. If you register and do not show (waste the good seat that someone else could have used), then there is a $50 charge. *I am in NO WAY compensated for sharing this information with you. It was sent to me and I am posting it in belief that it will help some of us make the MAJOR mindset and life adjustments needed to move forward. As I stated before, my mindset is that it is really not just about me. It is about what we believe and achieve!

1) Hire someone that specializes in Pennsylvania SEO / Pennsylvania Internet Marketing.

2) Train someone on staff that can handle the Florida marketing for you.

3) Learn how to market your business on the Internet by yourself.

Which works best for your Pennsylvania business at this time?

Google Rankings & The Keywords Meta Tag

I have mentioned this to new designers and in SEO trainings at least a 100 times in the past few months. Now you can hear it directly from Matt Cutts mouth. Google just does not place weight on keyword meta tags unless it is a refined search. I would love if it was different, but it is not.

So, should you still add the Keywords Meta Tag?

Yes, you should. The keyword analysis process and placement of keywords in the meta tags is important to your learning and ranking process. Additionally, other search engines do use the Keywords Meta Tag , therefore you still need to add them correctly.

SEO Marketing & Internet Business  - Consultative Training – Individual & Corporate

Need help with blogging, website design, online marketing, organic seo or want to bring your team “up to speed” with effective social media marketing strategies? Nothing is more accommodating and discrete than consultative training with Lea Charlton. Get professional consultative training services that are customized for your business needs.

- Organic SEO
- Social Media Marketing
- Social Media Optimization
- Lead Generation
- Internet Marketing
- HTML / CSS

Flexible trainings sessions specific to your needs, interests and preferred learning style(s).

Individual and Corporate training services around your busy schedule.

Phone, Skype, ooVoo and Webinar sessions approved per availability.

Lea Charlton will assess your current marketing strategies and help set your plan of action. Your sessions are “hands on” with support. Whether question and answer sessions, website analysis, assistance with seo copy … get the “missing pieces” needed to proceed with your offline and online marketing goals. Consultative Training Sessions are results driven and personalized. Choose virtual webinar, video or phone. Inquire about Consultative Training Services; secure and schedule your sessions by clicking the Specials graphic below. GET A JUMP START FOR YOUR 2010 NEW YEAR!!!

Home Business & Personal Mentoring Services

The home business industry is ever changing and lucrative. though can bring you to your knees without proper planning, mindset, motivation, training and mentoring. There is no reason to beat your head against a wall when the challenges arise.  This is a very simple concept. Get the help you need.

If you are part of our team in a particular business or would like to schedule individual sessions, Contact Lea Charlton to learn more about Personal & Home Business Mentoring Services.

TRAININGS ARE ALL EASTERN STANDARD TIME.

TRAININGS ARE PROGRAM SPECIFIC AND WITH SET OUTLINE.

The following are additional training services (corporate and individual) – where you can independently pay and schedule at your convenience.

- Home Business Mentoring -

- Consultative Training Services -

This blog post is to answer your questions about getting started in Internet Marketing. It is not as hard as most “newbies” think, though certainly not as easy as many Gurus have made it out to be. The truth is that Internet Marketing is time consuming and vast. Once you have a firm understanding of what is required and basic Internet Marketing Techniques, you have a foundation that will permit you to produce results while you are developing your skills.

What is Internet Marketing?

How do I get started in Internet Marketing?

How much time does Internet Marketing take to learn?

What is Search Engine Optimization?

What is Social Media Marketing?

If you search Google for “Lea Charlton”, “Pittsburgh SEO”, “Free Business Opportunity Leads” or “Orange Leads”  in a search engine, you are bound to come across numerous listings for a business called Orangeleads. It is undoubtedly one of my favorite marketing systems for home business owners and sales professionals (real estate, insurance, job recruiters). I have sites, profiles, blogs, etc with information about this portal and all of the tools it has to build your business. The reason it simple … Orange Leads rocks. It has been an excellent resource since it launched in October 2008 and Orange Leads works well for people that take the time to learn how to use it.

What is Orange Leads?

In it’s most basic form, Orange Leads is a free leads and online advertising resource. A more elaborate description of Orange Leads would include “virtual office” – “online recruiting system” – “business network” – “work at home opportunity” – “call center” – “marketing tools” and so on. There are many supportive features for opportunists that choose to delve in deeper than just getting “free leads” and “free advertising”. Orange Leads is perfect for people that need to market a work at home business as well as for seasoned entrepreneurs. Orange Leads can also work well for professionals in sales industries (insurance, real estate, retail). Consultants and agents can use this network to build sales teams or sell products and services. It is a multi-faceted business network, therefore “the sky is the limit” for those who take the time to learn how to apply the features of Orange Leads to their business needs.

Who owns Orange Leads?

Timothy L Drobnick Sr is the programmer and owner of Orange Leads. This is one of his many “creations” within this online business and marketing arena. This particular one, Orange Leads, has become an online advertising / recruiting / networking system that is difficult to put into words because it is so robust. Regardless, I will try to make the benefits of Orange Leads clear for you in this one blog post. :)

This blog explains a few details that are overlooked about Orangeleads.

First of all, Orange Leads is a network that provides free business opportunity leads and free advertising.

• Tim is constantly improving the website.
• There were over 50,000 members in less than 2 years and it’s still growing.
• He is responsive suggestions and constantly updates the site with ideas.
• Either one of his “Orange Leaders” or Tim provides live help; not support tickets.
• All members can get free business opportunity leads that are legit.
• The network provides free advertising in numerous locations.
• Orange Leads is highly ranked in search engines and Alexa.
• Members can tmake money by selling upgraded memberships.

This Orange Leads Video Tutorial #1 will give you a feel for the environment.

There are 2 major functions that can help you whether you know how to use the website at all.

1. Get the free Orange Leads banner (like the one above) from the Affiliate links page of your account, and distribute it all over the Internet. Post your banner (or cloaked affiliate link) on Classifieds sites, Social Networks, Groups, Forms, Twitter, etc — you will develop a personal list by doing this.
2. You need to set up your account correctly. Go to the yellow Site Navigation menu and click the “Edit My Orange Leads Account”. Complete this section from top to bottom NO MATTER WHAT. If you are not a member of Alert Pay or a specific network that he has listed, save the changes you made in your Orange Leads account and GO TO THOSE RESOURCES and set them up correctly. Come back to your Orange Leads account to add the information and move on to the next. MAKE SURE to save every so often, so that your changes do not “time out”. Make sure to complete the About Me, and other more detailed sections, as completely as possible. These are your home pages / profile pages – sales pages per say – do you best and take your time to complete everything in your “Edit My Orange Leads Account” area. If you do this, it does not matter how often you use Orangeleads, you will start generating the exposure that the website is intended to provide for you. Of course, IT IS BEST to login to Orange Leads each day.

Check our the Orange Leads Comparison Chart to determine whether you should join as a free or paid member. I will post more tips as time permits, but the fact of the matter is that I am approaching 4000 in my downline just because I took that free Orange Leads banner and placed it everywhere over the course of a month. I then made sure my account was set up correctly. I marketed it a little bit each week.

As my internal networking was developing, I started “positioning” for additional marketing efforts, such as blogs, groups and helping my referrals do the same. I was able to market other programs and take trainings outside of the environment while my Orange Leads was growing. My Orangeleads continues to grow whether I am there or not, and there are plenty of helpful member to assist my new referrals whether I am available at a particular time or not.

Now, of course, there is much more to share about the amazing business network. I spent time posting ads, hanging out in the public chat room and other things that I will share later. This helped me make money with other programs that I wanted to market at Orange Leads.

Look, whether you call it “list building”, “affiliate marketing” or “Internet marketing”, online business is NOT for the LAZY (this is one of the worst 4 letter words). You cannot be an Orange Leader or own a business and let yourself become lazy. Now, if you are a bit shy or not confident about selling, Orange Leads, there is a recruiting page for just about every phobia we have in learning how to “sell” ourselves and network for business. It is up to you which will work best for where you are in the marketing process.

If you cannot market a banner that helps people get to the network for free leads, free advertising, free networking, free text ads, free link cloaker or free Twitter tool, OR even invite them to another program where you offer an incentive prior to presenting your business infomation …

If you are not going to take the time to make sure that your account is set up correctly and learn how to use ANY PROGRAM … It is going to be a long, long, long time before you start seeing the results that you expect to obtain. In other words, you could go broke before you make any money. If anything, you can use Orange Leads to help you accomplish this important facet of developing an online business and good Internet Marketing strategies.

Interview with the owner and 5 members of a popular free business opportunity leads and free advertising network called Orange Leads @ Internet Business Blog Talk Radio.

Interesting statistics regarding “organic seo” VS “sponsored” search engine listings.

In case you are not familiar with the difference, there is a very clear explanation on this Search Engine Optimization page. When the consumers were asked which the are more than likely to trust per clicking the search engine results, it is the organic search engine listings that the majority of consumers preferred. The following are the consumer panel stats:

Do You Have More Confidence In Natural Results vs Sponsored Results?

Definitely: 35.37%

Probably So: 36.68%

Maybe: 19.65%

Probably Not: 6.55%

Definitely Not: 1.75%

Over 70% of shoppers trusted organic seo results over the sponsored listings.

(Source: Online Shoppers Through Consumers’ Eyes)

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Need Organic SEO Services for your website?

Lea Charlton is an Internet Marketing & SEO Expert specializing in organic search engine optimization, social media marketing, social media optimization, blogging, consultative trainings and e-business strategy. Reach your valued shoppers that trust Organic SEO Listings over Pay Per Click ads.