As 2010 would have it, my 1st video training took a “back seat” to an extremely important person in my life … My 10 year old son, Jonny “MJ” Charlton. I am using it as our January 2010 Video Marketing example. We hope that you pay attention to this case study and use this information to help YOUR business with video marketing :)

As the ball dropped on Jan 1, 2010, Jonny “MJ” Charlton (my son) appeared in a dress shirt and pants, Michael Jackson glove and hat, socks dirty from running outside to set off fireworks and EXCITEDLY announced that he wanted to make a video to get started on his 2010 New Year goal. I stood scratching my head wondering what he was up to. Roxy and Coby got the video camera ready. We ventured into a room with enough space (still unpacking from trip to Florida) and my son instructed us to play the song Billie Jean by Michael Jackson. When he was finished, he instructed us to load the video to Youtube and TAUNTED ME that he had made his video before me – LOL :)

We recorded as he danced to Billie Jean and had a great time – SEE VIDEO BELOW.

He announced that he knew what he wanted to do for a living, “be a Michael Jackson impersonator and professional WWE wrestler”, so that he could use these to help kids with Aspergers, ADHD, ADD, ODD and this spectrum of disabilities. Coby and I did as he requested. I launched his coordinating blog and told all of our family / friends. The next day we promoted his video a bit on January 1st and a few more hours during the month. In total, it was about 1 1/2 day of marketing in January 2010.  According to the Youtube statistics, Jonathan’s Michael Jackson video received 3,391 hits, 37 Comments and 30 five star rankings in 31 days? Google Analytics shows his blog received over 292 visits although the link was added to his video post mid-month. He is extremely proud!

Video Marketing Training #1 – What does this mean to you?

Well, this 10 year old started the 2010 new year with a goal in mind and the passion to accomplish it quickly. In comparison to some of the videos we come across and that I have marketed in the past, Jonny’s Michael Jackson video had fast branding success in under 2 days of video marketing. He did some things that many work at home and corporate professionals refuse to do:

1) He made a solid marketing decision and acted upon it quickly.

2) He utilized effective video marketing resources.

3) He asked help from people that were skilled in particular areas where he is not.

4) He chose a fantastic niche based on market popularity and personal interests.

Most of all, he dropped any insecurities about his chubby belly, not having the best dance planned and being shy about performing in front of others … went with the Nike “just do it” philosophy and just did what he set out to do.

With the Google Caffeine changes, social media marketing is even more important to your business than you could have imagined. Videos, Twitter, Press Releases, News Feeds, Blogging and other Social Sites like Myspace, LinkedIn, Facebook, etc. are you very best platforms when it comes to organic SEO and Internet Marketing. My next Video Marketing Training will discuss a network that was VERY important to my branding and development in the past year … This friend has a new video training series that will help you, too.

How did I help my little Michael Jackson Impersonator accomplish his goal?

1) I supported my tween in his marketing decision although it felt like a risk to the parent in me.

2) I immediately posted the video to YouTube while doing marketing analysis in other browser windows to determine who he was competing with & what keywords (including his name).

3) Once the video was posted, I added the title, description and keyword in the YouTube boxes.

4) I made sure to add his website link as the first text of the description and mine at the end, then set it as the main video on my Youtube homepage – http://www.youtube.com/leacharlton

5) I cloaked the link, tweeted it and sent the info to family and friends, so that they could watch, rank and comment. Some retweeted and social feed for us, so that he could get the exposure.

6) I took a few minutes to post his Michael Jackson video as responses to other’s similar videos.

7) He already owned the domain, though it had a very old website builder on it. I added WordPress, a cute template and the content that he dictated to me, while I had Coby posting his video to locations on the Internet, ping and feed. This took a few hours of the first day of marketing.

Imagine if you had over 3391 Youtube video views and 292 hits to your new website in less than 2 days of marketing. You would be much better off in your business, as a result of video marketing, than you were last year.

The following is his Michael Jackson Impersonation Video – Let us know what you think!

Digg.com, Stumbleupon.com and Technorati.com are some of your best friends in this social media / social search generation. They are 3 of the many important social sites that you should use regularly; these are the leaders. They have organic SEO and Internet Marketing advantage that provide you with more control in increasing popularity in several ways:

1) Indexing (Authority sites help with rapid reads on new websites)

2) Ownership (i.e. Technorati Blog Claim, Digg permits website links, etc/ )

3) Popularity (reaching larger audiences and more regular search engine crawling)

Use these 3 resources regularly for social seo advantages!

Twitter has really stepped it up a notch over the past few months.

It is awesome to have the Retweet (RT) link back again. This had been disabled for over a year and forced us to manually RT @ users opposed to clicking a link and moving forward with communications. Some might not think this is a huge deal, but those who gravitated to Twitter applications like Tweet Deck know what I am referring to here. Internet users and social media marketers prefer not to have additional steps in their usage. Having the ability to click Retweet is one of those little things we like to use.

Twitter Trends is connecting both social and marketing Tweeple. It is such a user friendly features that helps us gain additional followers and exposure where a social user may not have connected with others at that interest level because they conditioned to connecting with exciting friends and not the fact that Twitter is a social networking site.

As always the Twitter SEO advantages are exciting …

Best of all, the new Twitter Lists are going to rock the social media marketing world because it permits us to track target markets and niche list build as if we have 20 additional Twitters at work for us. This feature will make it much easier to increase followers, sales conversions and blog subscribers, though not without a little work on creating, developing and utilizing your Twitter Lists.

HOW TO USE TWITTER LISTS?

I actually prefer using their “inhouse” features to 3rd party Twitter applications where we run the risk of hacking, hijacking or account suspension. Most popular Twitter applications are excellent tools, but as more and more shrewed online marketers work hard at building lists, some of these substandard application do jeopardize our accounts.

The Payer Player Call – Sept 28, 2009

I have added a new recording for our team call with the staff from The Payer Player and our Teamwork Makes The Dream Work team. Hope this helps to provide clarity as to where we are (which phases) in this beta test and how soon the International members can expect payment.

Our team is excited to report that The Payer Player PAID US!

HOW DID IT GO? TEAM SEND COPIES OF YOUR CHECKS!!!!

Partnered with the Big Diesel (Shaquille O’Neal) and Teamwork Makes The Dream Work, LLC, The Payer Player launched the beta a few months ago with the intention of helping people make money in this struggling economy via a proprietary new communications mega hub called The Payer Player. It is supposed to revolutionize social media marketing and networking on the Internet.

We received our first Payer Player checks. It was not huge amount of money, though faster than most “social networks that pay” have paid during their beta tests. There are a ton of awesome features but the Mobile Chat, 10 Person Video Conferences, VOIP and the Live Broadcast features are the most attractive at this time; especially at only $10 a month.

WE THINK THIS IS A THUMBS UP BUT WE WILL HAVE TO SEE.

Looking forward to posting your Payer Player check on this blog … 

Sincerely,
Lea Charlton

Rocky Wright Presents Michael Freedman (Chief Creative Officer)
To Our “Teamwork Makes The Dream Work Enterprises, LLC” Team.

OFFICIAL PRE LAUNCH DATE:

1) Shaquille O’Neal will announce beta launch for The Payer Player on Auguest 28, 2009.

COMPENSATION PLAN EXPLAINED:

There was a compensation plan video added to the How You Earn Commission page.

The Payer Player is called the Community.

Free Members & Paid Members – The beta welcomes both.

Mr. Freeman & Rocky Wright assured us that we are at an incredible advantage with our current position in this community; that once Shaquille O’Neal announces The Payer Player … this is going to explode with even more potential for all that are positioned in the community and new members.

AGE RESTRICTIONS:

1) The Payer Player is for members older than 14; 14 to 18 need parent’s permission.

DUPLICATE ACCOUNTS:

1) You many not have more than one account registered to your social security number or EIN.
2) Most of the current duplicates came from members implementing The Payer Player Facebook addition.
3) The duplicate issue has been resolved and we are to report any that are in your community.

PAYMENT PROCESSOR / PAYOUTS

1) They will reactivate the payment processor shortly. We need to keep an eye on Payout page to confirm no duplicates.
2) They are paying by check and Alertpay on the 15th of each month.
3) Members in the USA should expect payment September (for earnings up to July 31st).
4) We will know by end of August when and how the internationals will get paid.
5) We will soon have the ability to run reports / track downline and payments more clearly.
6) We will also have the ability to have our monthly fee deducted from our Payouts.

POLICY FOR THOSE WITH EXPIRED CARDS / PAYMENTS

1) Missed Payments To The Payer Player? Have 30 days to pay the $9.95 to get paid and up to 60 days to remain in the matrix.

MR. FREEMAN PROVIDED HIS PERSONAL EMAIL ADDRESS TO BUILDERS CONCERNED ABOUT EXPEDITING THE INTERNATIONAL PAYMENT CAPABILITIES. TEAM LEADERS & ACTIVE MEMBERS HAVE THIS INFORMATION.

Many thanks to Rocky Wright  for handling my request for a conference call and to Michael Freeman for taking the time to address our concerns. “Teamwork Makes The Dream Work Enterprises, LLC” and our numerous partnering teams appreciate all.

Move over Facebook … THERE’S A NEW SHERIFF IN TOWN and people world wide are ready to take on the Player Community. Why not? This widget is supposed to take Web 2.0 and social media marketing to a whole new level. Shaquille O’Neal & Rocky Wright call this phenomenon The Payer Player. We are waiting for the beta to get started and will see how responsive the community is to The Payer Player.

READ THE NOTES FROM THE PAYER PLAYER CONFERENCE CALL ON AUGUST 6, 2009 PER ROCKY WRIGHT HOSTED BY MICHAEL FREEMAN

Social Media Marketing (SMM) is the process of branding and attraction using social media, online communities, social platforms and social bookmarking websites. If done correctly, social media marketing increase traffic to your website, provides targeted exposure and conversions for a blog, website, wiki, network, etc. It involves creating social network profiles and marketing within the networks to attract followers that will connect between communities, as well as with your personal marketing entities. If the social media marketing process is established with search engine optimization in mind, then it is social media optimization and marketing that is accomplished. As with Internet Marketing, there is always a suggested process and protocol that is considered ethical according to the leaders in the industry. Social Media Marketing provides more flexibility when it comes to SEO standards.

Social Media Optimization (SMO)
Social Media Optimization is a more precise process of increasing branding on the Internet, search engine rankings and attraction marketing. It is a combination of the two facets of the Internet Marketing process that we call Social Media Marketing and Search Engine Optimization. Social Media Optimization is a way to optimize and integrate within social networking communities and social media platforms.

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Over the years, there has been as much confusion over the importance of social media marketing as there is in defining the distinctions between Web 2.0 and Web 3.0. This is why I stepped back and took a year to develop my own strategies that incorporated search engine optimization and Internet marketing in this SMM process. A year ago I assumed this was nothing new at all. Social media marketing was at it’s peak when I began explaining the phenomenal SEO and marketing considerations to other business owners. Yet, in August 2008, there were no Google listings for SMO and Social media Marketing either. This term is now buzzing through the Net, though many still have not grasped the necessity of this for their business. It took until most recently to see major SEO companies pick up on this in my area. This began with my posting that Pittsburgh Business’s had poor Twitters representation. Now “Pittsburgh Social Media Marketing” and “Pittsburgh Twitter Marketing” has become like Stratego between the Twitter SEO experts.

I remember meeting a gentleman on Myspace that inquired about what I meant by Social Media Optimization … I laugh at this now because that was the tag line I was using prior to branding as “Pittsburgh SEO”. Regardless, I explained it to him as best as I could. He replied back that it was interesting and that was the last I heard from him. Maybe he laughed because he already knew, too.
Need Social Media Marketing Optimization Services?

Social Media Marketing / Social Media Optimization, Internet Marketing and Organic SEO provides a powerful combination. This is a “must have” for your business. Lea Charlton provides a process where you WILL NOT wait 3 months to reap the benefits of this online marketing process. Generate the following that you need while obtaining the excellent search engine positions that you desire.

Submit a request for Social Media Optimization Services – or – Contact Lea Charlton for Social Media Marketing Training

Want to know how to get Lea Charlton to assist in of the following specialties?

- Search Engine Optimization

- Internet Marketing Strategies

- Technical Virtual Assistance

- Social Media Marketing

- e-Business Consulting

Whether you need expert SEO and SMO services or want to schedule one-on-one time for a consultation or training, as we approach the 2010 New Year time is limited.  The following explains how to schedule with Lea Charlton until the 2nd quarter of 2010.

Submit a requests for business SEO marketing at Pittsburgh SEO

* Choose “LC” as the consultant that referred you.
* She will review your website and then reply with your quote.

Schedule an immediate one-on-one consultation or training with Lea Charlton?

Select your preferred package and then send your contact information to the email address provided during your order.  Lea Charlton will contact you immediately for scheduling or you can contact her directly with a detailed message at 412-567-7007.