Digg.com, Stumbleupon.com and Technorati.com are some of your best friends in this social media / social search generation. They are 3 of the many important social sites that you should use regularly; these are the leaders. They have organic SEO and Internet Marketing advantage that provide you with more control in increasing popularity in several ways:

1) Indexing (Authority sites help with rapid reads on new websites)

2) Ownership (i.e. Technorati Blog Claim, Digg permits website links, etc/ )

3) Popularity (reaching larger audiences and more regular search engine crawling)

Use these 3 resources regularly for social seo advantages!

August 2008, Matt Cutts excitedly announced that a new Google Search Engine under development called Google Caffeine. He says that this is a new Google indexing system that required a team of architects to recode how the engine search works. SEO experts scratched their heads for a second while watching the interview (see below) and then scurried over to the Caffeine Sandbox (beta test site) to try the new Google engine search features.

The changes were not as apparent as I would have expected to see, though as Matt Cutt’s Q & A page explains,”even power users won’t notice much of a difference at all. This update is primarily under the hood: we’re rewriting the foundation of some of our infrastructure.”,  therefore it is agreed that there was not much to see on the surface. Every once in a while, I would spot a difference in a Google search engine position or two. The Caffeine Sandbox was available until after Google started testing live. I would like to note that I did notices the changes in the SERPS and this is what prompted my return to the test site. It was gone; just the message you see in the image below. I would have hoped they could have kept the Caffeine Sandbox active so that we could study the new architecture a bit longer.

Regardless, it is 6 months later and we are still waiting for the Google Caffeine Launch. I have been telling students and friends to expect Caffeine to launch after the holidays. This was validated when I placed a Google engine search for Caffeine and saw Matt Cutts new blog post, “Expect Caffeine After The Holidays“, in the 9th position on the first page. Guess I do know a little about how the search engine business works -eh? LOL :)

The following is what I have been noticing over the past few months. Google Caffeine may or may not have direct influence on these Google SEO changes, but after using similar strategies over the past 2 years and then all of the sudden not seeing Google search engine results as expeditiously as expected, I would have to say that these are direct results of Google Caffeine OR what occurs during live tests of the new algorithm. I am just grateful – as are most SEO experts – that the changes did not occur during the holidays. One year, Google did make code changes during the holiday season (I think this was two years ago; might have been three years ago). IT WAS TORTURE working on a rather large ASP website project at that time and clients having fits when seeing the page ranks changing on the Google toolbar. Little did they know, I was having fits as well because I was detecting inconsistencies in the SERPS and working double time to adjust metas and launch static pages. Keep in mind that one of the sites had many sets of dynamic metas to adjust for about 20k pages. This included changing the follow attributes until I noticed that the Googlebot was ignoring my desired crawl times. One of the changes of that Google update. The point is that we had to become psychics and work simultaneously in order to increase or maintain rankings DURING A HOLIDAY SEASON – this really ticked me off, so many thanks to Google for not doing the same this year. Meanwhile, wouldn’t it be funny if the Google Caffeine changes are so subtle that they launched it without telling us and will just announce in the 2010 New Year?

I will have to post a “stick foot in mouth” blog in that case – LOL – :).  One never knows what to expect from this company!!!

What should we expect when Caffeine launches?

Caffeine will deliver Google search results faster and better.
- I personally did not see any major SERP changes aside of when logged into Google Accounts.
- The Caffeine indexing system was a bit more refined especially with the PPC & PPC rotations.

Parameter Control enables us to define which duplicate content the Googlebot should ignore.
- Click the Site Configuration tab in your Google Webmaster Tools.
- See the Settings and Parameter Handling – use it.
- This feature will instruct Google to read the duplicate content pages as ONE resource.

I will add more information as I determine Google Engine Search changes. Lets keep an eye out for when Caffeine launches and post comparison notes in the comments section of this page.

In the meanwhile … educate yourself on the new SERP and SEO changes.

This is what Matt Cutts had to say in the August 2008 interview with Webpronews.

It takes planning, time and money to market your Florida business online. There are 3 options:

1) Hire someone that specializes in Florida SEO / Florida Internet Marketing.

2) Train someone on staff that can handle the Florida marketing for you.

3) Learn how to market your business on the Internet by yourself.

Which works best for your business at this time?

Google Rankings & The Keywords Meta Tag

I have mentioned this to new designers and in SEO trainings at least a 100 times in the past few months. Now you can hear it directly from Matt Cutts mouth. Google just does not place weight on keyword meta tags unless it is a refined search. I would love if it was different, but it is not.

So, should you still add the Keywords Meta Tag?

Yes, you should. The keyword analysis process and placement of keywords in the meta tags is important to your learning and ranking process. Additionally, other search engines do use the Keywords Meta Tag , therefore you still need to add them correctly.

Interesting statistics regarding “organic seo” VS “sponsored” search engine listings.

In case you are not familiar with the difference, there is a very clear explanation on this Search Engine Optimization page. When the consumers were asked which the are more than likely to trust per clicking the search engine results, it is the organic search engine listings that the majority of consumers preferred. The following are the consumer panel stats:

Do You Have More Confidence In Natural Results vs Sponsored Results?

Definitely: 35.37%

Probably So: 36.68%

Maybe: 19.65%

Probably Not: 6.55%

Definitely Not: 1.75%

Over 70% of shoppers trusted organic seo results over the sponsored listings.

(Source: Online Shoppers Through Consumers’ Eyes)

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Need Organic SEO Services for your website?

Lea Charlton is an Internet Marketing & SEO Expert specializing in organic search engine optimization, social media marketing, social media optimization, blogging, consultative trainings and e-business strategy. Reach your valued shoppers that trust Organic SEO Listings over Pay Per Click ads.

Search Engine Optimization (SEO) is the process of making a website search engine friendly. This is done to obtain better rankings

Search Engine Optimization is broken down into several classifications: onsite / onpage – offpage / offsite – organic – search engine marketing – black hat – white hat

Onsite / Onpage Optimization involves choosing the correct keywords / keyword phrases, proper meta tags, clean website code, internal link strategy, minimum external linkages, quality and unique page content, as well as proper structure.

Offpage / Offsite Optimization references the SEO content and linkages we establish off of the actual website. This off site SEO includes articles, blogs, forums, directories, website links. It now also includes social networks, social feeds, social bookmarking and platforms.

Want to know how to get Lea Charlton to assist in of the following specialties?

- Search Engine Optimization

- Internet Marketing Strategies

- Technical Virtual Assistance

- Social Media Marketing

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Whether you need expert SEO and SMO services or want to schedule one-on-one time for a consultation or training, as we approach the 2010 New Year time is limited.  The following explains how to schedule with Lea Charlton until the 2nd quarter of 2010.

Submit a requests for business SEO marketing at Pittsburgh SEO

* Choose “LC” as the consultant that referred you.
* She will review your website and then reply with your quote.

Schedule an immediate one-on-one consultation or training with Lea Charlton?

Select your preferred package and then send your contact information to the email address provided during your order.  Lea Charlton will contact you immediately for scheduling or you can contact her directly with a detailed message at 412-567-7007.

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Organic SEO, Internet Marketing Specialist & Consultative Training.

This blog features information and resources that will help you improve organic SEO, SMM, SMO and Internet Marketing Strategies. In this “day and time”, business owners are taking online marketing into their own hands. The problem is that money, time and motivation is lost when you do not have the nuggets of information that fill in the gaps of why your Internet marketing strategies are not working for your company. That is one of the services that I provide to busy professionals. The other services include Organic Search Engine Optimization, Internet Marketing or Virtual Business Services. If you would like a quote to have this handled for you, it is best to submit a request at SEO Marketing Quote. If you are interested in starting a business or need discrete consultative training services, select a link below:

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