Lea Charlton

As 2010 would have it, my 1st video training took a “back seat” to an extremely important person in my life … My 10 year old son, Jonny “MJ” Charlton. I am using it as our January 2010 Video Marketing example. We hope that you pay attention to this case study and use this information to help YOUR business with video marketing :)

As the ball dropped on Jan 1, 2010, Jonny “MJ” Charlton (my son) appeared in a dress shirt and pants, Michael Jackson glove and hat, socks dirty from running outside to set off fireworks and EXCITEDLY announced that he wanted to make a video to get started on his 2010 New Year goal. I stood scratching my head wondering what he was up to. Roxy and Coby got the video camera ready. We ventured into a room with enough space (still unpacking from trip to Florida) and my son instructed us to play the song Billie Jean by Michael Jackson. When he was finished, he instructed us to load the video to Youtube and TAUNTED ME that he had made his video before me – LOL :)

We recorded as he danced to Billie Jean and had a great time – SEE VIDEO BELOW.

He announced that he knew what he wanted to do for a living, “be a Michael Jackson impersonator and professional WWE wrestler”, so that he could use these to help kids with Aspergers, ADHD, ADD, ODD and this spectrum of disabilities. Coby and I did as he requested. I launched his coordinating blog and told all of our family / friends. The next day we promoted his video a bit on January 1st and a few more hours during the month. In total, it was about 1 1/2 day of marketing in January 2010.  According to the Youtube statistics, Jonathan’s Michael Jackson video received 3,391 hits, 37 Comments and 30 five star rankings in 31 days? Google Analytics shows his blog received over 292 visits although the link was added to his video post mid-month. He is extremely proud!

Video Marketing Training #1 – What does this mean to you?

Well, this 10 year old started the 2010 new year with a goal in mind and the passion to accomplish it quickly. In comparison to some of the videos we come across and that I have marketed in the past, Jonny’s Michael Jackson video had fast branding success in under 2 days of video marketing. He did some things that many work at home and corporate professionals refuse to do:

1) He made a solid marketing decision and acted upon it quickly.

2) He utilized effective video marketing resources.

3) He asked help from people that were skilled in particular areas where he is not.

4) He chose a fantastic niche based on market popularity and personal interests.

Most of all, he dropped any insecurities about his chubby belly, not having the best dance planned and being shy about performing in front of others … went with the Nike “just do it” philosophy and just did what he set out to do.

With the Google Caffeine changes, social media marketing is even more important to your business than you could have imagined. Videos, Twitter, Press Releases, News Feeds, Blogging and other Social Sites like Myspace, LinkedIn, Facebook, etc. are you very best platforms when it comes to organic SEO and Internet Marketing. My next Video Marketing Training will discuss a network that was VERY important to my branding and development in the past year … This friend has a new video training series that will help you, too.

How did I help my little Michael Jackson Impersonator accomplish his goal?

1) I supported my tween in his marketing decision although it felt like a risk to the parent in me.

2) I immediately posted the video to YouTube while doing marketing analysis in other browser windows to determine who he was competing with & what keywords (including his name).

3) Once the video was posted, I added the title, description and keyword in the YouTube boxes.

4) I made sure to add his website link as the first text of the description and mine at the end, then set it as the main video on my Youtube homepage – http://www.youtube.com/leacharlton

5) I cloaked the link, tweeted it and sent the info to family and friends, so that they could watch, rank and comment. Some retweeted and social feed for us, so that he could get the exposure.

6) I took a few minutes to post his Michael Jackson video as responses to other’s similar videos.

7) He already owned the domain, though it had a very old website builder on it. I added WordPress, a cute template and the content that he dictated to me, while I had Coby posting his video to locations on the Internet, ping and feed. This took a few hours of the first day of marketing.

Imagine if you had over 3391 Youtube video views and 292 hits to your new website in less than 2 days of marketing. You would be much better off in your business, as a result of video marketing, than you were last year.

The following is his Michael Jackson Impersonation Video – Let us know what you think!

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