Organic SEO vs Sponsored Listings
Posted by Organic SEO | Posted on 08-07-2009
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Interesting statistics regarding “organic seo” VS “sponsored” search engine listings.
In case you are not familiar with the difference, there is a very clear explanation on this Search Engine Optimization page. When the consumers were asked which the are more than likely to trust per clicking the search engine results, it is the organic search engine listings that the majority of consumers preferred. The following are the consumer panel stats:
Do You Have More Confidence In Natural Results vs Sponsored Results?
Definitely: 35.37%
Probably So: 36.68%
Maybe: 19.65%
Probably Not: 6.55%
Definitely Not: 1.75%
Over 70% of shoppers trusted organic seo results over the sponsored listings.
(Source: Online Shoppers Through Consumers’ Eyes)
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